This comment was originally published in Campaign. Campaign’s question of the week explores the benefits and drawbacks for advertisers considering setting up an internal agency in a recession. As the economy flounders and inflation remains high, advertisers looking to cut costs may scrutinise more closely their spending on outsourced services – and that includes agencies. […]
Submit your entries for the Oystercatchers Awards 22.
Last night (Wednesday 14th September) the Oystercatchers Club hosted a packed event at Soho Hotel on ‘how to champion your brand under the cloud of recession’. Leading marketers including David Enwright from the Post Office, Claire Pointon from John Lewis , Mark Brown from General Mills, and Nicky Bullard, MullenLowe, shared their thoughts and observations […]
We were lucky to get hold of Richard recently. Despite being so busy as the Managing Director of Xeim Engage and Oystercatchers, he somehow found time to tell us about his favourite brands, his best advice, his first job. In short, his story as a marketer. And what a story it is. What was your first-ever job? My […]
Agencies across the advertising industry are having to increase their client fees. Gill Huber, Managing Partner at Oystercatchers, shares her view with The Drum on how these costs can be mitigated.
This week (9th August) the Oystercatchers team welcomed in New Business and Marketing Teams from our Oystercatcher Club member agencies for a training session on new business fundamentals and pitching excellence. The purpose of this session was to get our agency partners thinking about new business, and share useful insights on how to run a […]
The Oystercatcher Awards 22 are officially open for entry! Oystercatchers believe that people and creativity are at the heart of every successful partnership, and every year we come together to celebrate these achievements. It’s now time to submit your entries into this year’s Oystercatchers Awards, which are open until Thursday 29th September. The Oystercatchers Awards […]
The IPA has today released the third part in its ‘Partnering for Growth’ report, which seeks to understand how to create mutually sustainable commercial relationships for clients and agencies. The third instalment of the report seeks to understand the four fundamental characteristics and contexts that help to create these long-term relationships. As part of the […]
Gill Huber, managing partner of Oystercatchers, shares insights about how TUI, WW and N Brown Group adapted to the Covid-19 pandemic and the longer-term impact of these changes as businesses now navigate a new period of economic uncertainty. Survival mode – this is where most businesses and leaders found themselves in March 2020 as the […]
A new report – UK Advertising’s Adspend Review: The Pandemic Effect – by Advertising Association/WARC show the extraordinary adspend growth seen during the recovery from the Covid-19 pandemic. Gill Huber, Managing Partner of Oystercatchers, shares her reaction