With deep expertise across agency, client-side, and in-house leadership, we help businesses stay agile and effective in an evolving industry.
Is your marketing operating system helping your brand grow, or quietly holding it back?
Most marketing leaders recognise when a plan should be working. A clear objective, smart channel choices, sufficient budgets. Yet often work still moves too slowly, teams feel stretched and spend doesn’t convert into momentum and business impact. In our experience, the gap isn’t always the plan. It’s the operating system that turns intent into […]
Under One Roof vs Specialist Agencies: Driving Marketing Effectiveness
At our recent Oystercatchers Club, we were joined by Gareth Mercer, Founding Partner, Pablo, Nicola Wardell, Managing Director Creative, Specsavers and Richard Atkinson-Toal, VP Brand and Experience, American Express to explore one of the industry’s most enduring questions: should brands seek integrated creative and media partners under one roof, or rely on best-in-class specialists? Why […]
Mastering Chemistry Meetings
A critical step in most – if not all – pitch processes is the chemistry meeting. It’s the first opportunity for brand and agency side marketers to meet. It’s when clients start making their assessment about whether they want to spend their time and money with your agency. Equally, it’s when agencies get to meet […]
Key features in choosing an intermediary partner (Why Oystercatchers?)
At first glance, the world of marketing intermediaries might seem straightforward. After all, how many ways can you run a pitch process? And while that’s partly true, the real differences, beyond expertise, lie in the business models underpinning intermediaries. That’s where things get interesting, and where transparency becomes essential. Introducing the new ISBA Guide to […]