Latest News and Thoughts

The latest news, partnerships and thought leadership from the Oystercatchers team.

Oystercatchers News

Gill Huber joins the Effie Awards Europe 2023 Jury

The European Association of Communications Agencies (EACA) and Effie Awards Europe have announced the marketing leaders who will sit on the 2023 Effie Europe jury, including Gill Huber, Managing Partner of Oystercatchers. Highly regarded across the broader industry, the judges will be tasked with Awarding Ideas that Work®. Effie is a global forum that exists […]

Oystercatchers promotes Josh Cave to Client Partner

Oystercatchers has appointed Josh Cave to Client Partner after three years as Client Director, in recognition of his outstanding work at the intermediary.    Josh originally joined Oystercatchers in 2014, before moving into agency new business with the Be Heard Partnership and a stint in Australia with The Works, part of CapGemini.     Pitch intermediary […]

In conversation with Lex Bradshaw-Zanger from L’Oreal at the Future of Brands

This week (25th April), was The Future of Brands, where Richard Robinson, Managing Director of Oystercatchers interviewed Lex Bradshaw-Zanger at L’Oreal, on data and beauty tech: L’Oréal’s third wave of marketing transformation.  The Future of Brands, is an essential event for marketers to stay ahead in the rapidly evolving world of brand marketing and advertising, […]

Oystercatchers Thoughts

How to find your perfect advertising agency

This article was originally published on Rocket Fuel. Finding the right agency partner for you and building a strong working relationship with them is one of the most important parts of delivering effective creative that can drive your next stage of profitable growth. For a scale-up, you might be embarking on a relationship with an […]

Pitching In 2024: How is the pitch process going to change this year?

This article was originally published by Creative Salon. 2024 is forecast to be a turbulent year in terms of new business pitching, with the economy still in crisis the drama won’t subside anytime soon. And the nature of pitching itself is changing. Potential shifts could include a return to more face-to-face interactions, streamlining the process […]

AI’s double-edged sword: Will it help or hinder marketing creativity?

Artificial intelligence was the hot topic of Cannes. At two roundtable events hosted by global production house Tag, in partnership with The Oystercatchers, marketers debated the importance of experimentation and retaining creativity’s human touch as AI’s reach extends beyond simple automation.  This article was originally published in Marketing Week. Artificial intelligence has long been seen […]

View from Oystercatchers: The Robot Will See You Now – The New Pitch Process

Creative Salon speakers to Gill  Huber, Managing Partner of Oystercatchers, on whether AI automation revolutionise the agency selection process, and disrupt the intermediary model? Pitch processes are becoming longer, more onerous and consequently leading to agencies being far more selective about what they pitch for. Is Artificial intelligence (AI) automation, therefore, the answer? We’re already […]

The advertising industry: should I stay or should I go? – View from Oystercatchers

In a new whitepaper exploring the attitudes career choices for commercial communication graduates, Richard Robinson, Managing Director at Oystercatchers, shares his tips on why industries should not be off limits to young people, and how they can positively impact campaigns. Why should graduates enter the advertising professions when marketing careers face turbulent times? What factors […]

X-Series: What Clients Want

This week (Tuesday 21st March), the Oystercatchers team hosted the first X-Series event of year, deep-diving into the topic of ‘What Clients Want’. These events are specifically for Oystercatcher Club Agency members, to provide New Business and Marketing teams with learning and inspiration. Alongside Managing Partner Gill Huber, our panellists Victoria Biggs, Adrian Mooney and […]

Circle Of Trust: Future Of New Business Resides In Trust Between Client And Agency

Creative Salon speak to Oystercatchers Managing Director Richard Robinson, on the help, guidance and capabilities brands leaders need from their agency partners. One of my favourite scenes in Meet the Fockers is a moment of dialogue between Jack (Robert de Niro) and Greg (Ben Stiller) where they discuss ‘the Circle of Trust’. For the purpose […]

View from Oystercatchers: What are marketers top priorities for 2023?

Gill Huber, Managing Partner at Oystercatchers, comments in Propeller Group’s latest report on how clients and their partners can best collaborate in 2023 to navigate changing consumer behaviours. Propeller Group have produced a new playbook offering key insights on marketers’ priorities for the year ahead. The aim of the report is to help brands and agencies […]