Latest News and Thoughts

The latest news and thoughts from the Oystercatchers team.

View from Oystercatchers: What are marketers top priorities for 2023?

Gill Huber, Managing Partner at Oystercatchers, comments in Propeller Group’s latest report on how clients and their partners can best collaborate in 2023 to navigate changing consumer behaviours. Propeller Group have produced a new playbook offering key insights on marketers’ priorities for the year ahead. The aim of the report is to help brands and […]

View from Oystercatchers: what to expect in 2023

This week (19th October), Oystercatchers’ Client Directors Josh Cave and Alexander Dale were invited to speak at Pimento’s Business Development Club, and share their views on clients’ upcoming priorities for 2023. The session explored clients’ focusses and challenges for the upcoming year, and how clients can make the most of opportunities despite a volatile […]

View from Oystercatchers: As inflation bites, will we see more brands turning to in-housing?

This comment was originally published in Campaign. Campaign’s question of the week explores the benefits and drawbacks for advertisers considering setting up an internal agency in a recession. As the economy flounders and inflation remains high, advertisers looking to cut costs may scrutinise more closely their spending on outsourced services – and that […]

Ad agencies raise fees as clients cost crunch – View from Oystercatchers

Agencies across the advertising industry are having to increase their client fees. Gill Huber, Managing Partner at Oystercatchers, shares her view with The Drum on how these costs can be mitigated.

IPA launches new report to understand what makes a successful client:agency partnership

The IPA has today released the third part in its ‘Partnering for Growth’ report, which seeks to understand how to create mutually sustainable commercial relationships for clients and agencies. The third instalment of the report seeks to understand the four fundamental characteristics and contexts that help to create these long-term relationships. As part of […]

Surviving to thriving: How can brands plan for the next five years and beyond?

Gill Huber, managing partner of Oystercatchers, shares insights about how TUI, WW and N Brown Group adapted to the Covid-19 pandemic and the longer-term impact of these changes as businesses now navigate a new period of economic uncertainty. Survival mode – this is where most businesses and leaders found themselves in March 2020 as […]

Pandemic recovery boosts UK ad spend to record level of £32 billion in 2021

A new report – UK Advertising’s Adspend Review: The Pandemic Effect – by Advertising Association/WARC show the extraordinary adspend growth seen during the recovery from the Covid-19 pandemic. Gill Huber, Managing Partner of Oystercatchers, shares her reaction

Adversity is the greatest driver of creativity

Brands and agencies responded when faced with the challenges arising from the pandemic and came out stronger, using their ultimate strength – creativity.

Oystercatchers delivers workshop on pitching excellence as part of Creative Equal’s Business Programme

This week (8th December), Richard Robinson, Managing Director of Oystercatchers, alongside Catrina Funk, CMO EMEA for TK Maxx ran a workshop as part of Creative Equal’s Business Programme, where they explored the art of pitching. The session, hosted at CPB London, explored the principles of pitching excellence to over 20 delegates, who have been […]

Planning for the future with Gill Huber, by AW360

Gill Huber, Managing Partner at Oystercatchers, speaks to AW360, a podcast from Advertising Week, on the best method for brands and agencies to maintain a loyal consumer base and how brands can expect to plan for the future, despite a recession. She discusses brand’s biggest challenges, how they can secure sustainable growth, and how agencies […]

Announcing the shortlist for the Oystercatchers Awards 2022

After much deliberation from our panel of expert judges, the shortlist for the Oystercatchers Awards 2022 has been announced. A total of 21 agencies have been shortlisted, after demonstrating how they are evolving with their clients to deliver growth, creativity, and excellence that constantly surprises and delights. The winners will be announced at […]

Announcing our judging panel for the Oystercatchers Awards 22

We’re pleased to announce the Oystercatchers Awards 22 jury! The Oystercatchers’ Awards recognise and reward excellence across our industry, and showcase how agencies are delivering growth and creativity for their clients. Every year, a panel of marketing experts – who are no strangers to excellence- come together to deliberate scores of entries and […]

How to win over the judges at this year’s Oystercatchers Awards

Submit your entries for the Oystercatchers Awards 22.

In conversation with… Richard Robinson, by Listen + Learn Research

We were lucky to get hold of Richard recently. Despite being so busy as the Managing Director of Xeim Engage and Oystercatchers, he somehow found time to tell us about his favourite brands, his best advice, his first job. In short, his story as a marketer. And what a story it is. […]

Oystercatchers’ New Business Session – Fundamentals and Pitching Processes

This week (9th August) the Oystercatchers team welcomed in New Business and Marketing Teams from our Oystercatcher Club member agencies for a training session on new business fundamentals and pitching excellence. The purpose of this session was to get our agency partners thinking about new business, and share useful insights on how […]

The Oystercatcher Awards 22 are open for entry!

The Oystercatcher Awards 22 are officially open for entry! Oystercatchers believe that people and creativity are at the heart of every successful partnership, and every year we come together to celebrate these achievements. It’s now time to submit your entries into this year’s Oystercatchers Awards, which are open until Thursday 29th September. The […]