The latest news and thoughts from the Oystercatchers team.
Oystercatchers News
How to win over the judges at this year’s Oystercatchers Awards
Submit your entries for the Oystercatchers Awards 22.
In conversation with… Richard Robinson, by Listen + Learn Research
We were lucky to get hold of Richard recently. Despite being so busy as the Managing Director of Xeim Engage and Oystercatchers, he somehow found time to tell us about his favourite brands, his best advice, his first job. In short, his story as a marketer. And what a story it is. […]
Oystercatchers’ New Business Session – Fundamentals and Pitching Processes
This week (9th August) the Oystercatchers team welcomed in New Business and Marketing Teams from our Oystercatcher Club member agencies for a training session on new business fundamentals and pitching excellence. The purpose of this session was to get our agency partners thinking about new business, and share useful insights on how […]
The Oystercatcher Awards 22 are open for entry!
The Oystercatcher Awards 22 are officially open for entry! Oystercatchers believe that people and creativity are at the heart of every successful partnership, and every year we come together to celebrate these achievements. It’s now time to submit your entries into this year’s Oystercatchers Awards, which are open until Thursday 29th September. The […]
Oystercatchers Thoughts
Ad agencies raise fees as clients cost crunch – View from Oystercatchers
Agencies across the advertising industry are having to increase their client fees. Gill Huber, Managing Partner at Oystercatchers, shares her view with The Drum on how these costs can be mitigated.
IPA launches new report to understand what makes a successful client:agency partnership
The IPA has today released the third part in its ‘Partnering for Growth’ report, which seeks to understand how to create mutually sustainable commercial relationships for clients and agencies. The third instalment of the report seeks to understand the four fundamental characteristics and contexts that help to create these long-term relationships. As part of […]
Surviving to thriving: How can brands plan for the next five years and beyond?
Gill Huber, managing partner of Oystercatchers, shares insights about how TUI, WW and N Brown Group adapted to the Covid-19 pandemic and the longer-term impact of these changes as businesses now navigate a new period of economic uncertainty. Survival mode – this is where most businesses and leaders found themselves in March 2020 as […]
Pandemic recovery boosts UK ad spend to record level of £32 billion in 2021
A new report – UK Advertising’s Adspend Review: The Pandemic Effect – by Advertising Association/WARC show the extraordinary adspend growth seen during the recovery from the Covid-19 pandemic. Gill Huber, Managing Partner of Oystercatchers, shares her reaction
Adversity is the greatest driver of creativity
Brands and agencies responded when faced with the challenges arising from the pandemic and came out stronger, using their ultimate strength – creativity.
How will the Pitch Positive Pledge plan reframe the pitch process?
The Pitch Positive Pledge plan looks to reframe the pitch process to improve mental health, cause less wastage and reduce costs. Gill Huber speaks to Creative Salon