The latest news and thoughts from the Oystercatchers team.
Oystercatchers Thoughts
AI’s double-edged sword: Will it help or hinder marketing creativity?
Artificial intelligence was the hot topic of Cannes. At two roundtable events hosted by global production house Tag, in partnership with The Oystercatchers, marketers debated the importance of experimentation and retaining creativity’s human touch as AI’s reach extends beyond simple automation. This article was originally published in Marketing Week. Artificial intelligence has long been seen […]
View from Oystercatchers: The Robot Will See You Now – The New Pitch Process
Creative Salon speakers to Gill Huber, Managing Partner of Oystercatchers, on whether AI automation revolutionise the agency selection process, and disrupt the intermediary model? Pitch processes are becoming longer, more onerous and consequently leading to agencies being far more selective about what they pitch for. Is Artificial intelligence (AI) automation, therefore, the answer? We’re already […]
The advertising industry: should I stay or should I go? – View from Oystercatchers
In a new whitepaper exploring the attitudes career choices for commercial communication graduates, Richard Robinson, Managing Director at Oystercatchers, shares his tips on why industries should not be off limits to young people, and how they can positively impact campaigns. Why should graduates enter the advertising professions when marketing careers face turbulent times? What factors […]
X-Series: What Clients Want
This week (Tuesday 21st March), the Oystercatchers team hosted the first X-Series event of year, deep-diving into the topic of ‘What Clients Want’. These events are specifically for Oystercatcher Club Agency members, to provide New Business and Marketing teams with learning and inspiration. Alongside Managing Partner Gill Huber, our panellists Victoria Biggs, Adrian Mooney and […]
Circle Of Trust: Future Of New Business Resides In Trust Between Client And Agency
Creative Salon speak to Oystercatchers Managing Director Richard Robinson, on the help, guidance and capabilities brands leaders need from their agency partners. One of my favourite scenes in Meet the Fockers is a moment of dialogue between Jack (Robert de Niro) and Greg (Ben Stiller) where they discuss ‘the Circle of Trust’. For the purpose […]
View from Oystercatchers: What are marketers top priorities for 2023?
Gill Huber, Managing Partner at Oystercatchers, comments in Propeller Group’s latest report on how clients and their partners can best collaborate in 2023 to navigate changing consumer behaviours. Propeller Group have produced a new playbook offering key insights on marketers’ priorities for the year ahead. The aim of the report is to help brands and agencies […]
View from Oystercatchers: what to expect in 2023
This week (19th October), Oystercatchers’ Client Directors Josh Cave and Alexander Dale were invited to speak at Pimento’s Business Development Club, and share their views on clients’ upcoming priorities for 2023. The session explored clients’ focusses and challenges for the upcoming year, and how clients can make the most of opportunities despite a volatile market, […]
View from Oystercatchers: As inflation bites, will we see more brands turning to in-housing?
This comment was originally published in Campaign. Campaign’s question of the week explores the benefits and drawbacks for advertisers considering setting up an internal agency in a recession. As the economy flounders and inflation remains high, advertisers looking to cut costs may scrutinise more closely their spending on outsourced services – and that includes agencies. […]
Oystercatchers News
The Very Group appoints The Gate as lead creative partner
The Very Group has appointed The Gate as its lead creative partner following a competitive pitch.
New Commercial Arts wins Battersea Dogs & Cats Home creative account
New Commercial Arts will begin work immediately on a new campaign for the brand.
Gill Huber joins the Effie Awards Europe 2023 Jury
The European Association of Communications Agencies (EACA) and Effie Awards Europe have announced the marketing leaders who will sit on the 2023 Effie Europe jury, including Gill Huber, Managing Partner of Oystercatchers. Highly regarded across the broader industry, the judges will be tasked with Awarding Ideas that Work®. Effie is a global forum that exists […]
Oystercatchers promotes Josh Cave to Client Partner
Oystercatchers has appointed Josh Cave to Client Partner after three years as Client Director, in recognition of his outstanding work at the intermediary. Josh originally joined Oystercatchers in 2014, before moving into agency new business with the Be Heard Partnership and a stint in Australia with The Works, part of CapGemini. Pitch intermediary […]
John Lewis Partnership appoints Saatchi & Saatchi as new creative partner
Saatchi & Saatchi will develop and produce all of John Lewis’ brand campaigns.
In conversation with Lex Bradshaw-Zanger from L’Oreal at the Future of Brands
This week (25th April), was The Future of Brands, where Richard Robinson, Managing Director of Oystercatchers interviewed Lex Bradshaw-Zanger at L’Oreal, on data and beauty tech: L’Oréal’s third wave of marketing transformation. The Future of Brands, is an essential event for marketers to stay ahead in the rapidly evolving world of brand marketing and advertising, […]
Oystercatchers named Best Agency Search & Marketing Transformation Specialists 2023 by SME Awards
We are proud to announce that Oystercatchers have been recognised by the SME Business Elite Awards for Best Agency Search & Marketing Transformation Specialists 2023. The SME News Business Elite Awards recognises and celebrates the outstanding achievements of small and medium businesses in the UK economy, and we are thrilled to be included in this […]
Announcing our Oystercatchers Award 22 winners
This week (Tuesday 7th) the Oystercatchers Awards were announced to packed room of Oystercatcher Agency club members. The Oystercatchers’ Awards recognise and reward excellence across our industry, and showcase how agencies are delivering growth and creativity for their clients. Every year, a panel of marketing experts – who are no strangers to excellence- come together […]