Gill Huber, Managing Partner at Oystercatchers, comments in Propeller Group’s latest report on how clients and their partners can best collaborate in 2023 to navigate changing consumer behaviours.
Propeller Group have produced a new playbook offering key insights on marketers’ priorities for the year ahead. The aim of the report is to help brands and agencies understand the changing landscape in which marketers are operating and the nuances in the discussions around the big issues they are grappling with.
Commenting in the report, Gill Huber, Managing Partner at Oystercatchers, explains how clients and their partners can best collaborate to be agile, leverage their tools, and make their marketing activity as efficient as possible in the year ahead.
“During difficult times, clients need to make their activity work as hard as possible and to be able to demonstrate its impact on the business. More than ever, they need their partners to be agile, to work as part of a team and to collaborate well with their other partners. Clients are looking for their agencies to leverage their tools to help provide senior strategic north star leadership and support in the most efficient ways possible.”
To download the report and uncover the full insights, click here.