View from Oystercatchers: what to expect in 2023

This week (19^th October), Oystercatchers’ Client Directors Josh Cave and Alexander Dale were invited to speak at Pimento’s Business Development Club, and share their views on clients’ upcoming priorities for 2023.

The session explored clients’ focusses and challenges for the upcoming year, and how clients can make the most of opportunities despite a volatile market, financial implications, and organisational churn.

Both Client Directors also spoke on how during this time, strong client:agency partnerships can accelerate marketing performance and capabilities. Clients are increasingly looking for agency partners with whom they can work closely and evolve a relationship with.

They also touched on other client consideration for the coming year, such as the role of procurement, the importance of an agency’s ESG credentials and shared key insight on what agencies can do to deliver value for their brands.