Last night (Wednesday 14th September) the Oystercatchers Club hosted a packed event at Soho Hotel on ‘how to champion your brand under the cloud of recession’. Leading marketers including David Enwright from the Post Office, Claire Pointon from John Lewis , Mark Brown from General Mills, and Nicky Bullard, MullenLowe, shared their thoughts and observations on how their brands were being impacted and how they could make their marketing and business activity work harder and more effectively as budgets are tightened.
The role their businesses and brands have in helping hard-pressed consumers – and possibly employees too – with the multiple pressures on people’s wallets as the cost-of-living crisis bites and a recession looms was discussed in detail, along with that all important partnership approach where businesses and their agencies work together to maintain brand presence, even if advertising spend is cut.