What makes a winning awards entry?
To help you submit your best entry into the Oystercatchers Awards, we asked our 2025 judging panel what makes for an outstanding entry.
The part of marketing that AI cannot replace
As AI takes on more of our execution, the strategic thinking behind the work isn’t devalued. In fact, it becomes the work’s differentiator.
The Future Isn’t In-House or Agency. It’s Intentionally Hybrid.
A few months ago, Oystercatchers and InnerGroup started discussing a question that many marketing leaders are wrestling with: what does the optimum hybrid marketing model actually look like? Most organisations today operate somewhere between fully in-house and fully outsourced. They have internal creative teams, agency partners, specialist consultancies, production partners and an increasing number of […]
The Long Game: Building a Career in New Business
Intrepid early-career agency talent braved a tube strike and thoroughly miserable weather to make it to the latest Oystercatchers X-Series on Thursday 5th June – they were rewarded with a conversation that was well worth the journey. The topic was one close to many hearts: how to build a meaningful, fulfilling and long-lasting career in […]
The Human Edge: Cultivating Judgment in the Age of Agents
At the latest Oystercatchers Club event, the conversation explored not just how organisations embed AI into teams and culture, but something arguably more important: the role of the individual operating the technology. To unpack this, we were joined by an expert panel featuring Matthew Kershaw, Rahim Hirji and Alexandra Foster. The Real Differentiator: What Humans Bring to AI The […]
Turning Conversations into Opportunity
Last night’s Oystercatchers X-Series brought together a group of early-career agency talent to focus on a skill that underpins long-term success in our industry, but is rarely taught properly: networking. Led by Benj Chilcott, the session explored a practical and grounded approach to using networking as a key facet of a career in agencyland. In […]
Relevance Reset: Five Lessons from the Oystercatchers Club
The corporate graveyard is full of brands that once looked invincible. BlackBerry. Blockbuster. British Home Stores. For years they dominated their markets until suddenly they didn’t. At the latest Oystercatchers Club evening we gathered a group of senior marketers to explore a simple but uncomfortable question: how do brands stay relevant when the pace of […]
Celebrating Agency Excellence at the Oystercatchers Awards
Agencies, senior marketers and industry partners came together this week for the Oystercatchers Awards 2025 Presentation Evening, our annual celebration of the agencies shaping the marketing and communications industry. The Oystercatchers Awards exist to recognise what sits behind long-term success. Partnership is at the heart of everything we do, but great partnerships don’t exist in […]
Oystercatchers Awards Presentation Evening
It’s finally time to announce the winners of the Oystercatchers Awards 2025. This year we received a record-breaking number of entries. Our judges have spent weeks reviewing the work, both online and in person, challenging each other, debating the detail, and celebrating the quality on show. Reaching agreement was no small task, but we are […]
Oystercatchers Awards 2025 Shortlist
After much deliberation from our panel of expert judges, we are delighted to announce the shortlist for the Oystercatchers Awards 2025. The winners will be revealed at the Awards Presentation Evening on Wednesday 4th February 2026. Thank you to all our agency partners who took the time to enter and best of luck to our […]