X-Series: What Clients Want

This week (Tuesday 21^st March), the Oystercatchers team hosted the first X-Series event of year, deep-diving into the topic of ‘What Clients Want’. These events are specifically for Oystercatcher Club Agency members, to provide New Business and Marketing teams with learning and inspiration.

Alongside Managing Partner Gill Huber, our panellists Victoria Biggs, Adrian Mooney and Ali Jones, delved into the nitty-gritty of the pitch process, the intricacies of client-agency partnerships, and what truly keeps a CMO up at night.

Topics included how to ensure your agency has a point of different, how to understand a brands consumer base, and how to nail the chemistry meeting. They also discussed all aspects of the pitch – before, during and after, including research and outreach, how to build a diverse pitch team and establishing ways of working post-pitch.