Oystercatchers Thoughts

A view from Oystercatchers and what to expect in 2023

This week (19th October), Oystercatchers’ Client Directors Josh Cave and Alexander Dale were invited to speak at Pimento’s Business Development Club, and share their views on clients’ upcoming priorities for 2023. The session explored clients’ focusses and challenges for the upcoming year, and how clients can make the most of opportunities despite a volatile […]

View from Oystercatchers: As inflation bites, will we see more brands turning to in-housing?

This comment was originally published in Campaign. Campaign’s question of the week explores the benefits and drawbacks for advertisers considering setting up an internal agency in a recession. As the economy flounders and inflation remains high, advertisers looking to cut costs may scrutinise more closely their spending on outsourced services – and that […]

IPA launches new report to understand what makes a successful client:agency partnership

The IPA has today released the third part in its ‘Partnering for Growth’ report, which seeks to understand how to create mutually sustainable commercial relationships for clients and agencies. The third instalment of the report seeks to understand the four fundamental characteristics and contexts that help to create these long-term relationships. As part of […]

Surviving to thriving: How can brands plan for the next five years and beyond?

Gill Huber, managing partner of Oystercatchers, shares insights about how TUI, WW and N Brown Group adapted to the Covid-19 pandemic and the longer-term impact of these changes as businesses now navigate a new period of economic uncertainty. Survival mode – this is where most businesses and leaders found themselves in March 2020 as […]