Oystercatchers Thoughts

Navigating the challenges of integrated media planning and buying

We all know what a huge opportunity international expansion is for a business — it’s a no-brainer for growth. New markets, diversified revenue, global recognition — it’s the dream. This article originally published by Rocketmill, explores what we learned from Advertising Week Europe. But, like many things in business, the reality is never as simple as […]

Top marketers on navigating growth in a low-growth environment

Senior marketers from Guinness, Three UK and Warner Music discuss their shared growth challenges, despite working in contrasting sectors.  This article was originally published on Marketing Week. The UK’s tough economic climate is news to no one, and while green shoots are perhaps beginning to emerge, marketers are still tackling the problem of driving growth in […]

Investing in Creativity to accelerate Brand Impact

Andy Bargery, Client Director at Oystercatchers discusses the importance of investing in creativity and how a skilled agency partner can help in a brand’s quest to drive creative excellence. Does creativity build business results for brands? You bet it does, and that’s no secret. But how do you go about delivering truly great creative? Creative […]

The X-Series: What’s Keeping CMOs Awake at Night?

The Oystercatchers team had the pleasure of hosting New Business and Marketing Teams from our Oystercatcher Club member agencies for our latest X-Series event, featuring Russell Parsons, Marketing Editor of Marketing Week, discussing the pressing concerns keeping CMOs awake at night. Led by Club Manager Ludo Graham, Russell delved into the challenges confronting brand marketers […]

How to find your perfect advertising agency

This article was originally published on Rocket Fuel. Finding the right agency partner for you and building a strong working relationship with them is one of the most important parts of delivering effective creative that can drive your next stage of profitable growth. For a scale-up, you might be embarking on a relationship with an […]

Pitching In 2024: How is the pitch process going to change this year?

This article was originally published by Creative Salon. 2024 is forecast to be a turbulent year in terms of new business pitching, with the economy still in crisis the drama won’t subside anytime soon. And the nature of pitching itself is changing. Potential shifts could include a return to more face-to-face interactions, streamlining the process […]

AI’s double-edged sword: Will it help or hinder marketing creativity?

Artificial intelligence was the hot topic of Cannes. At two roundtable events hosted by global production house Tag, in partnership with The Oystercatchers, marketers debated the importance of experimentation and retaining creativity’s human touch as AI’s reach extends beyond simple automation.  This article was originally published in Marketing Week. Artificial intelligence has long been seen […]

View from Oystercatchers: The Robot Will See You Now – The New Pitch Process

Creative Salon speakers to Gill  Huber, Managing Partner of Oystercatchers, on whether AI automation revolutionise the agency selection process, and disrupt the intermediary model? Pitch processes are becoming longer, more onerous and consequently leading to agencies being far more selective about what they pitch for. Is Artificial intelligence (AI) automation, therefore, the answer? We’re already […]

The advertising industry: should I stay or should I go? – View from Oystercatchers

In a new whitepaper exploring the attitudes career choices for commercial communication graduates, Richard Robinson, Managing Director at Oystercatchers, shares his tips on why industries should not be off limits to young people, and how they can positively impact campaigns. Why should graduates enter the advertising professions when marketing careers face turbulent times? What factors […]

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