With three new categories this year, the 2026 iteration of the Oystercatchers Awards has a total of 15 different ways to win. The new categories were introduced to better represent the ever-evolving face of the marketing industry, and brand and agency relationships. However, one old favourite category remains: Best Agency Credentials. This category recognises excellence […]
To help you submit your best entry into the Oystercatchers Awards, we asked our 2025 judging panel what makes for an outstanding entry.
As AI takes on more of our execution, the strategic thinking behind the work isn’t devalued. In fact, it becomes the work’s differentiator.
A few months ago, Oystercatchers and InnerGroup started discussing a question that many marketing leaders are wrestling with: what does the optimum hybrid marketing model actually look like? Most organisations today operate somewhere between fully in-house and fully outsourced. They have internal creative teams, agency partners, specialist consultancies, production partners and an increasing number of […]
Intrepid early-career agency talent braved a tube strike and thoroughly miserable weather to make it to the latest Oystercatchers X-Series on Thursday 5th June – they were rewarded with a conversation that was well worth the journey. The topic was one close to many hearts: how to build a meaningful, fulfilling and long-lasting career in […]
At the latest Oystercatchers Club event, the conversation explored not just how organisations embed AI into teams and culture, but something arguably more important: the role of the individual operating the technology. To unpack this, we were joined by an expert panel featuring Matthew Kershaw, Rahim Hirji and Alexandra Foster. The Real Differentiator: What Humans Bring to AI The […]
Last night’s Oystercatchers X-Series brought together a group of early-career agency talent to focus on a skill that underpins long-term success in our industry, but is rarely taught properly: networking. Led by Benj Chilcott, the session explored a practical and grounded approach to using networking as a key facet of a career in agencyland. In […]
The corporate graveyard is full of brands that once looked invincible. BlackBerry. Blockbuster. British Home Stores. For years they dominated their markets until suddenly they didn’t. At the latest Oystercatchers Club evening we gathered a group of senior marketers to explore a simple but uncomfortable question: how do brands stay relevant when the pace of […]
Agencies, senior marketers and industry partners came together this week for the Oystercatchers Awards 2025 Presentation Evening, our annual celebration of the agencies shaping the marketing and communications industry. The Oystercatchers Awards exist to recognise what sits behind long-term success. Partnership is at the heart of everything we do, but great partnerships don’t exist in […]
