Oystercatchers Latest

View from Oystercatchers: What are marketers top priorities for 2023?

Gill Huber, Managing Partner at Oystercatchers, comments in Propeller Group’s latest report on how clients and their partners can best collaborate in 2023 to navigate changing consumer behaviours. Propeller Group have produced a new playbook offering key insights on marketers’ priorities for the year ahead. The aim of the report is to help brands and […]

Inside the mind of a modern marketing leader

Last night (Wednesday 30th November) the Oystercatchers Club hosted their final event of the year to a full house at the Soho Hotel. Exploring the theme ‘Inside the mind of modern marketing leader’, Gill Huber, Managing Partner of Oystercatchers was joined by Jo McClintock from Trainline, Ben Carter from Carwow, Kate Davies from The Guardian […]

Planning for the future with Gill Huber, by AW360

Gill Huber, Managing Partner at Oystercatchers, speaks to AW360, a podcast from Advertising Week, on the best method for brands and agencies to maintain a loyal consumer base and how brands can expect to plan for the future, despite a recession. She discusses brand’s biggest challenges, how they can secure sustainable growth, and how agencies […]

Announcing the shortlist for the Oystercatchers Awards 2022

After much deliberation from our panel of expert judges, the shortlist for the Oystercatchers Awards 2022 has been announced. A total of 21 agencies have been shortlisted, after demonstrating how they are evolving with their clients to deliver growth, creativity, and excellence that constantly surprises and delights. The winners will be announced at […]

View from Oystercatchers: what to expect in 2023

This week (19th October), Oystercatchers’ Client Directors Josh Cave and Alexander Dale were invited to speak at Pimento’s Business Development Club, and share their views on clients’ upcoming priorities for 2023. The session explored clients’ focusses and challenges for the upcoming year, and how clients can make the most of opportunities despite a volatile […]

View from Oystercatchers: As inflation bites, will we see more brands turning to in-housing?

This comment was originally published in Campaign. Campaign’s question of the week explores the benefits and drawbacks for advertisers considering setting up an internal agency in a recession. As the economy flounders and inflation remains high, advertisers looking to cut costs may scrutinise more closely their spending on outsourced services – and that […]

How to champion your brand under the cloud of recession

Last night (Wednesday 14th September) the Oystercatchers Club hosted a packed event at Soho Hotel on ‘how to champion your brand under the cloud of recession’. Leading marketers including David Enwright from the Post Office, Claire Pointon from John Lewis , Mark Brown from General Mills, and Nicky Bullard, MullenLowe, shared their thoughts and observations […]

In conversation with… Richard Robinson, by Listen + Learn Research

We were lucky to get hold of Richard recently. Despite being so busy as the Managing Director of Xeim Engage and Oystercatchers, he somehow found time to tell us about his favourite brands, his best advice, his first job. In short, his story as a marketer. And what a story it is. […]