Oystercatchers Latest

How to find your perfect advertising agency

This article was originally published on Rocket Fuel. Finding the right agency partner for you and building a strong working relationship with them is one of the most important parts of delivering effective creative that can drive your next stage of profitable growth. For a scale-up, you might be embarking on a relationship with an […]

Pitching In 2024: How is the pitch process going to change this year?

This article was originally published by Creative Salon. 2024 is forecast to be a turbulent year in terms of new business pitching, with the economy still in crisis the drama won’t subside anytime soon. And the nature of pitching itself is changing. Potential shifts could include a return to more face-to-face interactions, streamlining the process […]

The Future of Marketing: what’s on the horizon for 2024?

Our final Club Evening of the year focussed on The Future of Marketing where our expert panel including Jane Stiller, CMO of ITV, Kerttu Inkeroinen, Marketing and E-Commerce Director at Lucky Saint, Steve Challouma, Chief Marketing Officer at Nomad Foods, and Michelle Spillane, Managing Director, Marketing at Paddy Power shared what’s on the horizon for […]

Creativity: The Driving Force of the Future

In today’s fiercely competitive landscape, the enduring power of creativity stands out in elevating a brand’s marketing performance, capable of shaping a brand’s narrative and forging connections with consumers. During our September Oystercatchers Club event, we had the privilege of hearing from Dom Dwight, Marketing Director at Taylors of Harrogate, Radha Davies, Director of Brands, […]

Gill Huber joins the Effie Awards Europe 2023 Jury

The European Association of Communications Agencies (EACA) and Effie Awards Europe have announced the marketing leaders who will sit on the 2023 Effie Europe jury, including Gill Huber, Managing Partner of Oystercatchers. Highly regarded across the broader industry, the judges will be tasked with Awarding Ideas that Work®. Effie is a global forum that exists […]

View from Oystercatchers: The Robot Will See You Now – The New Pitch Process

Creative Salon speakers to Gill  Huber, Managing Partner of Oystercatchers, on whether AI automation revolutionise the agency selection process, and disrupt the intermediary model? Pitch processes are becoming longer, more onerous and consequently leading to agencies being far more selective about what they pitch for. Is Artificial intelligence (AI) automation, therefore, the answer? We’re already […]