The Search for Pitching Nirvana Rolls On
Andy Bargery, Client Director at Oystercatchers, explores why the traditional pitch process still holds value, and how initiatives like the PRCA’s Pitch Forward are helping to make it a fairer process for all. “Pitching is broken.” “The pitch process is no longer fit for purpose.” “Marketing has evolved, but pitching remains stuck in the 1990s.” […]