Industry experts from Prana Brands, RS Group and ITG on transforming teams, evolving agency models, and the mindset shifts powering modern marketing. The path to more effective marketing in 2025 isn’t just faster – it’s smarter. It’s about building teams that can adapt, rethinking legacy models, and embracing AI not as a tool, but as […]
In the latest episode of the IPA New Business Diaries podcast, Cogent Managing Director Gareth Evans is joined by Becky McKinlay, MD at Oystercatchers. Together they explore all things new business, agency search and selection and how brands optimise their agency partnerships. Becky discusses how the pitch process is evolving, the changing role of CMOs […]
This week, Oystercatchers hosted its first X-Series event of 2025, Beyond the Pitch, bringing together up and coming agency talent to explore how to turn a pitch win into a long-lasting partnership. Moderated by Becky McKinlay, Managing Director of Oystercatchers, the panel featured Rich Atkinson-Toal (VP, Global Brand & Marketing, Amex GBT) and Yolande Battell […]
Top marketers from Nomad Foods, The Telegraph and PwC discuss the rise of AI, winning over the board and when to outsource. The marketing landscape for 2025 is dominated by conversations about AI, consumer trust and marketing’s seat at the top table. Indeed, CMOs may have more to think about now than ever before. Kicking […]
Annie Mallin, Programme Manager at Oystercatchers explores how brands and agencies can capitalise on the opportunities presented by the global gaming revolution. Sometimes, walking through London on a dazzling winter afternoon, I feel like I’ve wandered into a video game. The colours pop, the edges are crisp, and everything feels hyper-real. Maybe I’ve spent too […]
At December’s X-Series event, procurement expert Tina Fegent spoke with Becky McKinlay, Managing Director at Oystercatchers, to challenge perceptions and redefine procurement’s role within brand and agency partnerships. Adam Trainis, Client Director at Oystercatchers, shares his insights from the session below. Procurement – a term that often evokes mixed reactions across the marketing industry. A […]
In the complex world of client and agency relationships, brand side marketers often look externally when challenges arise, or performance takes a nosedive. But there’s something to be said to holding up a mirror and looking inwards too, especially if you want to become a trusted client. Andy Bargery, Client Director, explores a fool proof […]
