In today’s fiercely competitive landscape, the enduring power of creativity stands out in elevating a brand’s marketing performance, capable of shaping a brand’s narrative and forging connections with consumers. During our September Oystercatchers Club event, we had the privilege of hearing from Dom Dwight, Marketing Director at Taylors of Harrogate, Radha Davies, Director of Brands, […]
The Very Group has appointed The Gate as its lead creative partner following a competitive pitch.
New Commercial Arts will begin work immediately on a new campaign for the brand.
The European Association of Communications Agencies (EACA) and Effie Awards Europe have announced the marketing leaders who will sit on the 2023 Effie Europe jury, including Gill Huber, Managing Partner of Oystercatchers. Highly regarded across the broader industry, the judges will be tasked with Awarding Ideas that Work®. Effie is a global forum that exists […]
Creative Salon speakers to Gill Huber, Managing Partner of Oystercatchers, on whether AI automation revolutionise the agency selection process, and disrupt the intermediary model? Pitch processes are becoming longer, more onerous and consequently leading to agencies being far more selective about what they pitch for. Is Artificial intelligence (AI) automation, therefore, the answer? We’re already […]
In a short time, AI has delivered innovative experiences for consumers, and efficiency for brands and agencies, with further untapped potential of AI unlocking new opportunities within the creative and commercial space. However, opinions are divided, with questions of inauthenticity and doubts as to whether AI can serve as a substitute for true human creativity, […]
Oystercatchers has appointed Josh Cave to Client Partner after three years as Client Director, in recognition of his outstanding work at the intermediary. Josh originally joined Oystercatchers in 2014, before moving into agency new business with the Be Heard Partnership and a stint in Australia with The Works, part of CapGemini. Pitch intermediary […]
Saatchi & Saatchi will develop and produce all of John Lewis’ brand campaigns.
We are proud to announce that Oystercatchers have been recognised by the SME Business Elite Awards for Best Agency Search & Marketing Transformation Specialists 2023. The SME News Business Elite Awards recognises and celebrates the outstanding achievements of small and medium businesses in the UK economy, and we are thrilled to be included in this […]
This week (Tuesday 21st March), the Oystercatchers team hosted the first X-Series event of year, deep-diving into the topic of ‘What Clients Want’. These events are specifically for Oystercatcher Club Agency members, to provide New Business and Marketing teams with learning and inspiration. Alongside Managing Partner Gill Huber, our panellists Victoria Biggs, Adrian Mooney and […]