Oystercatchers’ first Club Evening of 2024 featured CMOs from Channel 4, Chelsea Football Club, Octopus Energy and the CEO of IPG Mediabrands discuss the trends impacting marketing’s top job, from reputational control to growth and tenure. This article was originally published on Marketing Week. Discussing how the CMO role is changing is a hot topic for […]
This article was originally published on Rocket Fuel. Finding the right agency partner for you and building a strong working relationship with them is one of the most important parts of delivering effective creative that can drive your next stage of profitable growth. For a scale-up, you might be embarking on a relationship with an […]
This article was originally published by Creative Salon. 2024 is forecast to be a turbulent year in terms of new business pitching, with the economy still in crisis the drama won’t subside anytime soon. And the nature of pitching itself is changing. Potential shifts could include a return to more face-to-face interactions, streamlining the process […]
Häagen-Dazs, the iconic luxury ice cream brand, has appointed BBH as its global lead creative agency
Our final Club Evening of the year focussed on The Future of Marketing where our expert panel including Jane Stiller, CMO of ITV, Kerttu Inkeroinen, Marketing and E-Commerce Director at Lucky Saint, Steve Challouma, Chief Marketing Officer at Nomad Foods, and Michelle Spillane, Managing Director, Marketing at Paddy Power shared what’s on the horizon for […]
Dow Jones, parent company of The Wall Street Journal (WSJ), Barron’s, MarketWatch brands, among others, has selected three new agency partners—Mother, Mediahub and TBWA Worldwide subsidiary EG+–following a review it launched in March.
In today’s fiercely competitive landscape, the enduring power of creativity stands out in elevating a brand’s marketing performance, capable of shaping a brand’s narrative and forging connections with consumers. During our September Oystercatchers Club event, we had the privilege of hearing from Dom Dwight, Marketing Director at Taylors of Harrogate, Radha Davies, Director of Brands, […]
The Very Group has appointed The Gate as its lead creative partner following a competitive pitch.
New Commercial Arts will begin work immediately on a new campaign for the brand.
The European Association of Communications Agencies (EACA) and Effie Awards Europe have announced the marketing leaders who will sit on the 2023 Effie Europe jury, including Gill Huber, Managing Partner of Oystercatchers. Highly regarded across the broader industry, the judges will be tasked with Awarding Ideas that Work®. Effie is a global forum that exists […]