The Oystercatchers Team

The Oystercatchers’ team have extensive experience and knowledge across multiple marketing sectors, world-class brands and the agency landscape, making us best placed to transform your business with the right partnerships.

The Oystercatchers Team

Gill Huber
Managing Partner

Gill is Managing Partner of Oystercatchers and laser-focused on making the most enduring, high performance partnerships between brands and their agency ecosystem. Gill is a media specialist by background, with a strong understanding of both traditional & digital and how to enable brands to leverage the greatest opportunities for their creative ideas and assets. She has sat on the board for WACL (the world’s oldest organisation for women in advertising) and is a member of the MSc Strategic Marketing Advisory Board at Imperial College Business School, London. 

Josh Cave
Client Partner

Josh leads many of our largest client engagements with agencies, always ensuring both teams are fully aligned and equipped to deliver the most successful outcomes. His focus and passion delivers outstanding responses and he is expert in making sure every pitch process maximises time and effort fairly and efficiently. Josh has previously held Business Development roles in integrated creative and media agencies in London and Australia, with a long track record of leading successful pitches before becoming a practioner of pitching. 

Adam Trainis
Client Director

Adam is an accomplished marketing leader with over 20 years’ experience in brand and marketing strategy. A creative and commercially minded marketer, he has spent much of his career client-side leading multi-disciplinary teams and understands the challenges faced by in-house marketing and sales functions. He has extensive experience in delivering high-performing ATL and BTL campaigns encompassing new brand launches to gaining a competitive advantage for existing brands in mature markets. His experience spans B2C and B2B in UK and Europe across multiple sectors including finance, gaming, and media for market-leading brands including Virgin, Global, Gamesys Group, and American Express.

Ludo Graham
Oystercatchers' Club Manager

Ludo is the Oystercatchers Club Manager and has a keen, forensic interest in finding the best agencies, creativity, media, ideas and the people behind them for brands. He fosters deep relationships with Club Members and keeps the Oystercatchers community up to speed with the best work and insights to maximise their Oystercatcher Club membership benefits and opportunities. Before joining Oystercatchers worked in the thick of the account management teams at Econsultancy, one of Oystercatchers’ sister brands. 

Annie Mallin
Programme Manager

Annie is one of our highly experienced Programme Managers and is responsible for the operational management and delivery of projects across the organisation. She works closely with the Client team and acts as a point of contact with both agencies and clients alike throughout the pitch process to ensure every project runs on time and within budget.  Annie has been heavily involved in market-leading projects harnessing experience learnt from working in the marketing and digital media sector from emerging start-ups to global corporations and the charitable sector. Annie is a Trustee of YES charity (Youth Experience in Sport) where she helps deliver their digital marketing and brand engagement strategy. 

Izzy Jacobs
Junior Project Manager

Izzy is a Junior Project Manager at Oystercatchers and is responsible for the management and delivery of projects. Izzy works closely with the team and acts as a point of contact with the agencies throughout the process to ensure the project runs smoothly and on time, delivering multiple projects for several high-profile clients to date. She joined the Oystercatchers team after graduating from the University of Exeter.

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Richard Robinson
Managing Director

Richard is Managing Director of Oystercatchers and leads all of Xeim’s consultancy, capability and advisory services. He is an expert in accelerating modern marketing performance and digital transformation for large multinationals and local heroes alike. Richard has worked internationally with The Coca-Cola Company, headed marketing for McDonald’s restaurants in the UK, and agency side, led the P&G business for EMEA at Publicis Worldwide. Richard has been named one of the ten most influential leaders in digital & tech and is an award-winning and passionate diversity advocate. 

Alexander Dale
Client Director

Alexander is responsible for guiding clients in choosing their perfect agency partner, securing relationships with brands from sectors spanning health, FMCG, charity and law and finance. He has experience in establishing business development functions for clients and agencies, using his wealth of knowledge from prior business development roles with agencies to provide services including creative, branding, social, insights, digital, influencer, content and CX.