The European Association of Communications Agencies (EACA) and Effie Awards Europe have announced the marketing leaders who will sit on the 2023 Effie Europe jury, including Gill Huber, Managing Partner of Oystercatchers. Highly regarded across the broader industry, the judges will be tasked with Awarding Ideas that Work®.
Effie is a global forum that exists to lead, inspire and champion both the practice and practitioners of marketing effectiveness. The awards are open to all agencies and brands that want to be recognised for their most effective marketing efforts that made a difference and achieved real, measurable results.
This year’s jury is co-chaired by a client and an agency leader: Ayesha Walawalkar, Chief Strategy Officer, Mullenlowe Group UK and Catherine Spindler, Deputy CEO of LACOSTE. Gill will form part of the Round 2 Jury, who will review and debate the creativity and effectiveness of the best cases from national Effie competitions in Europe.
Judges look at a wide range of qualities in each campaign and evaluate entries based on proof that commercial communications depicted in the entry was key to the success of the campaign. These qualities are summarised into four categories: Strategic Challenge, Creative Strategy, Bringing the Idea to Life and Effectiveness.
The winners will be announced during the Effie Europe Awards Gala on 5 December in Brussels. Check out the full jury list & profiles. More information on the call for entries can be found here.