The corporate graveyard is full of brands that once looked invincible. BlackBerry. Blockbuster. British Home Stores. For years they dominated their markets until suddenly they didn’t. At the latest Oystercatchers Club evening we gathered a group of senior marketers to explore a simple but uncomfortable question: how do brands stay relevant when the pace of […]
It’s finally time to announce the winners of the Oystercatchers Awards 2025. This year we received a record-breaking number of entries. Our judges have spent weeks reviewing the work, both online and in person, challenging each other, debating the detail, and celebrating the quality on show. Reaching agreement was no small task, but we are […]
2025 started off relatively sedately. But there were already some indications of the seismic shifts that lay ahead. Speculation on one of the biggest mergers in this industry’s history had started, Donald Trump’s imminent return to office was upon us and NASA confirmed that 2024 had been the warmest year in history. But what has […]
Most marketing leaders recognise when a plan should be working. A clear objective, smart channel choices, sufficient budgets. Yet often work still moves too slowly, teams feel stretched and spend doesn’t convert into momentum and business impact. In our experience, the gap isn’t always the plan. It’s the operating system that turns intent into […]
The Very Group, the parent company of digital retailer Very, has selected Zenith as its media agency of record. Zenith will handle all media planning and buying for The Very Group, offering strategic direction on digital execution and retail media. They will also help accelerate the “Let’s make it sparkle” brand platform and supporting the […]
