With three new categories this year, the 2026 iteration of the Oystercatchers Awards has a total of 15 different ways to win. The new categories were introduced to better represent the ever-evolving face of the marketing industry, and brand and agency relationships. However, one old favourite category remains: Best Agency Credentials. This category recognises excellence […]
To help you submit your best entry into the Oystercatchers Awards, we asked our 2025 judging panel what makes for an outstanding entry.
A few months ago, Oystercatchers and InnerGroup started discussing a question that many marketing leaders are wrestling with: what does the optimum hybrid marketing model actually look like? Most organisations today operate somewhere between fully in-house and fully outsourced. They have internal creative teams, agency partners, specialist consultancies, production partners and an increasing number of […]
At the latest Oystercatchers Club event, the conversation explored not just how organisations embed AI into teams and culture, but something arguably more important: the role of the individual operating the technology. To unpack this, we were joined by an expert panel featuring Matthew Kershaw, Rahim Hirji and Alexandra Foster. The Real Differentiator: What Humans Bring to AI The […]
Last night’s Oystercatchers X-Series brought together a group of early-career agency talent to focus on a skill that underpins long-term success in our industry, but is rarely taught properly: networking. Led by Benj Chilcott, the session explored a practical and grounded approach to using networking as a key facet of a career in agencyland. In […]
The corporate graveyard is full of brands that once looked invincible. BlackBerry. Blockbuster. British Home Stores. For years they dominated their markets until suddenly they didn’t. At the latest Oystercatchers Club evening we gathered a group of senior marketers to explore a simple but uncomfortable question: how do brands stay relevant when the pace of […]
It’s finally time to announce the winners of the Oystercatchers Awards 2025. This year we received a record-breaking number of entries. Our judges have spent weeks reviewing the work, both online and in person, challenging each other, debating the detail, and celebrating the quality on show. Reaching agreement was no small task, but we are […]
2025 started off relatively sedately. But there were already some indications of the seismic shifts that lay ahead. Speculation on one of the biggest mergers in this industry’s history had started, Donald Trump’s imminent return to office was upon us and NASA confirmed that 2024 had been the warmest year in history. But what has […]
Most marketing leaders recognise when a plan should be working. A clear objective, smart channel choices, sufficient budgets. Yet often work still moves too slowly, teams feel stretched and spend doesn’t convert into momentum and business impact. In our experience, the gap isn’t always the plan. It’s the operating system that turns intent into […]
