Club Events

Marketing won’t change’: Top marketers on the evolving CMO role

Oystercatchers’ first Club Evening of 2024 featured CMOs from Channel 4, Chelsea Football Club, Octopus Energy and the CEO of IPG Mediabrands discuss the trends impacting marketing’s top job, from reputational control to growth and tenure. This article was originally published on Marketing Week. Discussing how the CMO role is changing is a hot topic for […]

The Future of Marketing: what’s on the horizon for 2024?

Our final Club Evening of the year focussed on The Future of Marketing where our expert panel including Jane Stiller, CMO of ITV, Kerttu Inkeroinen, Marketing and E-Commerce Director at Lucky Saint, Steve Challouma, Chief Marketing Officer at Nomad Foods, and Michelle Spillane, Managing Director, Marketing at Paddy Power shared what’s on the horizon for […]

Creativity: The Driving Force of the Future

In today’s fiercely competitive landscape, the enduring power of creativity stands out in elevating a brand’s marketing performance, capable of shaping a brand’s narrative and forging connections with consumers. During our September Oystercatchers Club event, we had the privilege of hearing from Dom Dwight, Marketing Director at Taylors of Harrogate, Radha Davies, Director of Brands, […]

AI: ally or adversary to creativity?

In a short time, AI has delivered innovative experiences for consumers, and efficiency for brands and agencies, with further untapped potential of AI unlocking new opportunities within the creative and commercial space. However, opinions are divided, with questions of inauthenticity and doubts as to whether AI can serve as a substitute for true human creativity, […]

The Customer Experience: Building bonds for better brands

As the industry adapts to a permanent state of volatility, many brands have to learn to move past ‘survival mode’ and thinking more long-term with more agility in order to retain a loyal consumer base. The first Oystercatchers Club of 2023 explored just this, and joining Gill Huber, Managing Partner on stage were four marketing […]

Inside the mind of a modern marketing leader

Last night (Wednesday 30th November) the Oystercatchers Club hosted their final event of the year to a full house at the Soho Hotel. Exploring the theme ‘Inside the mind of modern marketing leader’, Gill Huber, Managing Partner of Oystercatchers was joined by Jo McClintock from Trainline, Ben Carter from Carwow, Kate Davies from The Guardian […]

How to champion your brand under the cloud of recession

Last night (Wednesday 14th September) the Oystercatchers Club hosted a packed event at Soho Hotel on ‘how to champion your brand under the cloud of recession’. Leading marketers including David Enwright from the Post Office, Claire Pointon from John Lewis , Mark Brown from General Mills, and Nicky Bullard, MullenLowe, shared their thoughts and observations […]

Surviving to thriving: How can brands plan for the next five years and beyond?

Gill Huber, managing partner of Oystercatchers, shares insights about how TUI, WW and N Brown Group adapted to the Covid-19 pandemic and the longer-term impact of these changes as businesses now navigate a new period of economic uncertainty. Survival mode – this is where most businesses and leaders found themselves in March 2020 as the […]