Marketing won’t change’: Top marketers on the evolving CMO role
Oystercatchers’ first Club Evening of 2024 featured CMOs from Channel 4, Chelsea Football Club, Octopus Energy and the CEO of IPG Mediabrands discuss the trends impacting marketing’s top job, from reputational control to growth and tenure. This article was originally published on Marketing Week. Discussing how the CMO role is changing is a hot topic for […]