The Gate have created a new brand platform and a joyful, humorous Christmas campaign to position the digital retailer and its customers as vibrant, pink flamingos transforming everyday experiences into something wonderful.

The 60-second animation imagines a city of pigeons and flamingos, who are doing their Christmas shopping. Flamingos then soar through the sky, carrying Very parcels and leaving a trail of glitter. Viewers are then introduced to Kerry, Terry and Cherry as the delivery flamingos arrive at their homes. When they open their parcels, their homes erupt into clouds of magical pink glitter.

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