The retailer’s highly anticipated Christmas spot celebrates reconfiguring traditions as it unveils its own evolution with its first campaign from Saatchi & Saatchi.

This year’s campaign film follows an eight-year-old protagonist who grows a Christmas tree from seed, only to find that it is in fact a Venus flytrap with a puppy-like temperament, which leads the family to make some difficult decisions.

Part of John Lewis’ Let Your Traditions Grow campaign, the film’s message is ultimately about evolving traditions.

The full article is available on Creative Review.