The holiday season is meant for spending quality time with loved ones, but cats are often too cool to join in the holiday fun – especially when it comes to cheesy holiday traditions. In a new holiday campaign, Mars Petcare’s TEMPTATIONS brand is helping cat-owning families come together to share memorable bonding moments with the help of TEMPTATIONS Creamy Purrrr-ée treats – an irresistibly creamy cat treat that delivers delicious flavors cats love in the perfectly soft texture they can’t get enough of.
The campaign taps into the insight that even the coolest of cats will lose it for TEMPTATIONS Creamy Purrrr-ée treats, making it the perfect gift for your cat to get them to join in the Holiday fun.
The 40-second ad spot leans into the beloved nostalgia of cheesy holiday specials from the 1970s, including schmaltzy holiday songs, tacky decorations, outfits and more, showing a cat acting way too cool for the cringe-worthy holiday cheer, that is until a TEMPTATIONS Creamy Purrrr-ée treat is served.
The work has been created by Ben Robinson and Mike Whiteside. It was directed by Jeff Low through Biscuit Filmworks. The campaign is running on TV and social channels until Christmas Eve. Media is being handled by Essencemediacom.
Richard Brim, chief creative officer at Adam & Eve/DDB, said: “Every cat thinks they’re too cool to partake in holiday fun, but we know that cool exterior will crumble in the face of Temptations Creamy Purrr-èe.
“Our new campaign is a fitting addition to the ‘Cats lose their cool’ platform – a funny, nostalgic festive spot to prove just how irresistible Temptations treats are to our feline friends.”
Find out more on adam&eveDDB.