Creative Salon speakers to Gill Huber, Managing Partner of Oystercatchers, on whether AI automation revolutionise the agency selection process, and disrupt the intermediary model? Pitch processes are becoming longer, more onerous and consequently leading to agencies being far more selective about what they pitch for. Is Artificial intelligence (AI) automation, therefore, the answer? We’re already […]
In a short time, AI has delivered innovative experiences for consumers, and efficiency for brands and agencies, with further untapped potential of AI unlocking new opportunities within the creative and commercial space. However, opinions are divided, with questions of inauthenticity and doubts as to whether AI can serve as a substitute for true human creativity, […]
Oystercatchers has appointed Josh Cave to Client Partner after three years as Client Director, in recognition of his outstanding work at the intermediary. Josh originally joined Oystercatchers in 2014, before moving into agency new business with the Be Heard Partnership and a stint in Australia with The Works, part of CapGemini. Pitch intermediary […]
Saatchi & Saatchi will develop and produce all of John Lewis’ brand campaigns.
We are proud to announce that Oystercatchers have been recognised by the SME Business Elite Awards for Best Agency Search & Marketing Transformation Specialists 2023. The SME News Business Elite Awards recognises and celebrates the outstanding achievements of small and medium businesses in the UK economy, and we are thrilled to be included in this […]
This week (Tuesday 21st March), the Oystercatchers team hosted the first X-Series event of year, deep-diving into the topic of ‘What Clients Want’. These events are specifically for Oystercatcher Club Agency members, to provide New Business and Marketing teams with learning and inspiration. Alongside Managing Partner Gill Huber, our panellists Victoria Biggs, Adrian Mooney and […]
As the industry adapts to a permanent state of volatility, many brands have to learn to move past ‘survival mode’ and thinking more long-term with more agility in order to retain a loyal consumer base. The first Oystercatchers Club of 2023 explored just this, and joining Gill Huber, Managing Partner on stage were four marketing […]
Creative Salon speak to Oystercatchers Managing Director Richard Robinson, on the help, guidance and capabilities brands leaders need from their agency partners. One of my favourite scenes in Meet the Fockers is a moment of dialogue between Jack (Robert de Niro) and Greg (Ben Stiller) where they discuss ‘the Circle of Trust’. For the purpose […]
This week (Tuesday 7th) the Oystercatchers Awards were announced to packed room of Oystercatcher Agency club members. The Oystercatchers’ Awards recognise and reward excellence across our industry, and showcase how agencies are delivering growth and creativity for their clients. Every year, a panel of marketing experts – who are no strangers to excellence- come together […]
Gill Huber, Managing Partner at Oystercatchers, comments in Propeller Group’s latest report on how clients and their partners can best collaborate in 2023 to navigate changing consumer behaviours. Propeller Group have produced a new playbook offering key insights on marketers’ priorities for the year ahead. The aim of the report is to help brands and agencies […]