John Lewis Partnership appoints Saatchi & Saatchi as new creative partner
Saatchi & Saatchi will develop and produce all of John Lewis’ brand campaigns.
As the industry adapts to a permanent state of volatility, many brands have to learn to move past ‘survival mode’ and thinking more long-term with more agility in order to retain a loyal consumer base. The first Oystercatchers Club of 2023 explored just this, and joining Gill Huber, Managing Partner on stage were four marketing […]
Gill Huber, Managing Partner at Oystercatchers, speaks to AW360, a podcast from Advertising Week, on the best method for brands and agencies to maintain a loyal consumer base and how brands can expect to plan for the future, despite a recession. She discusses brand’s biggest challenges, how they can secure sustainable growth, and how agencies […]