The Very Group appoints The Gate as lead creative partner
The Very Group has appointed The Gate as its lead creative partner following a competitive pitch.
Oystercatchers Latest
New Commercial Arts wins Battersea Dogs & Cats Home creative account
New Commercial Arts will begin work immediately on a new campaign for the brand.
Gill Huber joins the Effie Awards Europe 2023 Jury
The European Association of Communications Agencies (EACA) and Effie Awards Europe have announced the marketing leaders who will sit on the 2023 Effie Europe jury, including Gill Huber, Managing Partner of Oystercatchers. Highly regarded across the broader industry, the judges will be tasked with Awarding Ideas that Work®. Effie is a global forum that exists […]
View from Oystercatchers: The Robot Will See You Now – The New Pitch Process
Creative Salon speakers to Gill Huber, Managing Partner of Oystercatchers, on whether AI automation revolutionise the agency selection process, and disrupt the intermediary model? Pitch processes are becoming longer, more onerous and consequently leading to agencies being far more selective about what they pitch for. Is Artificial intelligence (AI) automation, therefore, the answer? We’re already […]
AI: ally or adversary to creativity?
In a short time, AI has delivered innovative experiences for consumers, and efficiency for brands and agencies, with further untapped potential of AI unlocking new opportunities within the creative and commercial space. However, opinions are divided, with questions of inauthenticity and doubts as to whether AI can serve as a substitute for true human creativity, […]
Oystercatchers promotes Josh Cave to Client Partner
Oystercatchers has appointed Josh Cave to Client Partner after three years as Client Director, in recognition of his outstanding work at the intermediary. Josh originally joined Oystercatchers in 2014, before moving into agency new business with the Be Heard Partnership and a stint in Australia with The Works, part of CapGemini. Pitch intermediary […]
John Lewis Partnership appoints Saatchi & Saatchi as new creative partner
Saatchi & Saatchi will develop and produce all of John Lewis’ brand campaigns.
Oystercatchers named Best Agency Search & Marketing Transformation Specialists 2023 by SME Awards
We are proud to announce that Oystercatchers have been recognised by the SME Business Elite Awards for Best Agency Search & Marketing Transformation Specialists 2023. The SME News Business Elite Awards recognises and celebrates the outstanding achievements of small and medium businesses in the UK economy, and we are thrilled to be included in this […]
X-Series: What Clients Want
This week (Tuesday 21st March), the Oystercatchers team hosted the first X-Series event of year, deep-diving into the topic of ‘What Clients Want’. These events are specifically for Oystercatcher Club Agency members, to provide New Business and Marketing teams with learning and inspiration. Alongside Managing Partner Gill Huber, our panellists Victoria Biggs, Adrian Mooney and […]
The Customer Experience: Building bonds for better brands
As the industry adapts to a permanent state of volatility, many brands have to learn to move past ‘survival mode’ and thinking more long-term with more agility in order to retain a loyal consumer base. The first Oystercatchers Club of 2023 explored just this, and joining Gill Huber, Managing Partner on stage were four marketing […]