Häagen-Dazs rekindles creative partnership with BBH
Häagen-Dazs, the iconic luxury ice cream brand, has appointed BBH as its global lead creative agency
Oystercatchers Latest
The Future of Marketing: what’s on the horizon for 2024?
Our final Club Evening of the year focussed on The Future of Marketing where our expert panel including Jane Stiller, CMO of ITV, Kerttu Inkeroinen, Marketing and E-Commerce Director at Lucky Saint, Steve Challouma, Chief Marketing Officer at Nomad Foods, and Michelle Spillane, Managing Director, Marketing at Paddy Power shared what’s on the horizon for […]
Dow Jones Names Mother, Mediahub and TBWA’s EG+ Its Global Agency Partners
Dow Jones, parent company of The Wall Street Journal (WSJ), Barron’s, MarketWatch brands, among others, has selected three new agency partners—Mother, Mediahub and TBWA Worldwide subsidiary EG+–following a review it launched in March.
Creativity: The Driving Force of the Future
In today’s fiercely competitive landscape, the enduring power of creativity stands out in elevating a brand’s marketing performance, capable of shaping a brand’s narrative and forging connections with consumers. During our September Oystercatchers Club event, we had the privilege of hearing from Dom Dwight, Marketing Director at Taylors of Harrogate, Radha Davies, Director of Brands, […]
The Very Group appoints The Gate as lead creative partner
The Very Group has appointed The Gate as its lead creative partner following a competitive pitch.
New Commercial Arts wins Battersea Dogs & Cats Home creative account
New Commercial Arts will begin work immediately on a new campaign for the brand.
Gill Huber joins the Effie Awards Europe 2023 Jury
The European Association of Communications Agencies (EACA) and Effie Awards Europe have announced the marketing leaders who will sit on the 2023 Effie Europe jury, including Gill Huber, Managing Partner of Oystercatchers. Highly regarded across the broader industry, the judges will be tasked with Awarding Ideas that Work®. Effie is a global forum that exists […]
View from Oystercatchers: The Robot Will See You Now – The New Pitch Process
Creative Salon speakers to Gill Huber, Managing Partner of Oystercatchers, on whether AI automation revolutionise the agency selection process, and disrupt the intermediary model? Pitch processes are becoming longer, more onerous and consequently leading to agencies being far more selective about what they pitch for. Is Artificial intelligence (AI) automation, therefore, the answer? We’re already […]
AI: ally or adversary to creativity?
In a short time, AI has delivered innovative experiences for consumers, and efficiency for brands and agencies, with further untapped potential of AI unlocking new opportunities within the creative and commercial space. However, opinions are divided, with questions of inauthenticity and doubts as to whether AI can serve as a substitute for true human creativity, […]
Oystercatchers promotes Josh Cave to Client Partner
Oystercatchers has appointed Josh Cave to Client Partner after three years as Client Director, in recognition of his outstanding work at the intermediary. Josh originally joined Oystercatchers in 2014, before moving into agency new business with the Be Heard Partnership and a stint in Australia with The Works, part of CapGemini. Pitch intermediary […]