Artificial intelligence was the hot topic of Cannes. At two roundtable events hosted by global production house Tag, in partnership with The Oystercatchers, marketers debated the importance of experimentation and retaining creativity’s human touch as AI’s reach extends beyond simple automation. This article was originally published in Marketing Week. Artificial intelligence has long been seen […]
Creative Salon speakers to Gill Huber, Managing Partner of Oystercatchers, on whether AI automation revolutionise the agency selection process, and disrupt the intermediary model? Pitch processes are becoming longer, more onerous and consequently leading to agencies being far more selective about what they pitch for. Is Artificial intelligence (AI) automation, therefore, the answer? We’re already […]
In a new whitepaper exploring the attitudes career choices for commercial communication graduates, Richard Robinson, Managing Director at Oystercatchers, shares his tips on why industries should not be off limits to young people, and how they can positively impact campaigns. Why should graduates enter the advertising professions when marketing careers face turbulent times? What factors […]
This week (Tuesday 21st March), the Oystercatchers team hosted the first X-Series event of year, deep-diving into the topic of ‘What Clients Want’. These events are specifically for Oystercatcher Club Agency members, to provide New Business and Marketing teams with learning and inspiration. Alongside Managing Partner Gill Huber, our panellists Victoria Biggs, Adrian Mooney and […]
Creative Salon speak to Oystercatchers Managing Director Richard Robinson, on the help, guidance and capabilities brands leaders need from their agency partners. One of my favourite scenes in Meet the Fockers is a moment of dialogue between Jack (Robert de Niro) and Greg (Ben Stiller) where they discuss ‘the Circle of Trust’. For the purpose […]
Gill Huber, Managing Partner at Oystercatchers, comments in Propeller Group’s latest report on how clients and their partners can best collaborate in 2023 to navigate changing consumer behaviours. Propeller Group have produced a new playbook offering key insights on marketers’ priorities for the year ahead. The aim of the report is to help brands and agencies […]
This week (19th October), Oystercatchers’ Client Directors Josh Cave and Alexander Dale were invited to speak at Pimento’s Business Development Club, and share their views on clients’ upcoming priorities for 2023. The session explored clients’ focusses and challenges for the upcoming year, and how clients can make the most of opportunities despite a volatile market, […]
This comment was originally published in Campaign. Campaign’s question of the week explores the benefits and drawbacks for advertisers considering setting up an internal agency in a recession. As the economy flounders and inflation remains high, advertisers looking to cut costs may scrutinise more closely their spending on outsourced services – and that includes agencies. […]
Agencies across the advertising industry are having to increase their client fees. Gill Huber, Managing Partner at Oystercatchers, shares her view with The Drum on how these costs can be mitigated.
The IPA has today released the third part in its ‘Partnering for Growth’ report, which seeks to understand how to create mutually sustainable commercial relationships for clients and agencies. The third instalment of the report seeks to understand the four fundamental characteristics and contexts that help to create these long-term relationships. As part of the […]