Landor & Fitch have developed a new and balanced design system across the Kellogg’s snacks portfolio, refreshing the brand as a bold leader in snacking, while also celebrating each product.

The brand-new look shows Kellogg’s iconic logo taking over the pack with a bold crop, with each product retaining its signature box colour. The snack bar is also now shown ‘ripped open’ to reveal its contents.

The new, refreshed look showcases each individual product while maintaining brand recognition, creating consistency across the entire snacks portfolio.

To find out more, visit Landor & Fitch