Santander has enlisted the help of journalist Jon Snow in the next phase of its “Bank of Antandec” platform. Created by House 337 in partnership with Mitre Studios, the campaign features two TV ads and promotes Santander’s new Edge current account.

The first 60-second film shows Snow in the newsreader’s chair, presenting a story about Santander’s latest stunt projecting the “Edge” logo on to the biggest edge in the country – the White Cliffs of Dover.

However, he reveals that pranksters have attempted to sabotage it by changing the word “Edge” to “SausEdge”.

CCTV footage of the sabotage is leaked and reveals the pranksters are actually Bank of Antandec chief executives Anthony McPartlin and Declan Donnelly.

The second spot features the duo confronting their own bank’s staff after discovering that many of them are using the rival bank and its Edge current account.

Dan Sherwood, marketing director at Santander UK, said: “The Bank of Antandec isn’t just any bank. It’s always been a bank full of positive intentions, but it just hasn’t quite got the execution right. However, cracks are starting to show at the Bank of Antandec HQ and the great value being offered by Santander is really starting to impact.

“We think the Santander Edge current account offers customers a better way to manage the day-to-day, while also building for the future, through a range of fantastic benefits. We’re excited to have more people check the account out and see how it can work for them.”

The films were directed by Guy Manwaring through Merman, art directed by Paul Hancock and written by David Newbold.

The work will run across TV, video on demand, cinema, radio, out of home, social, digital display, in-branch, one-to-one communications and on the Santander website.

There will also be a live projection at Liverpool’s Albert Dock on 4 May as well as at sites across London, such as Westfield London Pump Station, Piccadilly Lights, Imax, Oxford Circus Underground, Waterloo, and at “high-profile branded edges” in London, Liverpool, Hull and Newcastle.

Find out more on House 337.