Habitat has unveiled its new brand platform – love design, love habitat – created in partnership with New Commercial Arts, in a series of stunning 3D outdoor installations.

The love design, love habitat platform brings to life the brand’s belief in the power of design that’s accessible to everyone, whatever their budget, style or the place they call home.

The new platform coincides with Habitat’s 60th anniversary which is a celebration of the brand’s past, present and future as one of Britain’s best-loved home and furniture retailers. The 60 Years of Design Collection has been curated for the modern home by Habitat’s in house design studio alongside a cohort of guest designers and includes reimagined classics from Habitat’s extensive archive, as well as a range of new pieces that represent the next generation of design.

To celebrate the bold, colourful, and thoughtfully designed collection, giant special builds by way of huge 3D replicas of some of the hero homeware and furniture pieces, will appear across London, Manchester and Birmingham this May.

The campaign will also run across social and digital channels as well as press advertorials and OOH throughout the country. Media is being handled by PHD and Essence Mediacom and the campaign is live from the 6th May 2024, with special builds live from 10th.

Find out more on New Commercial Arts.