This week (25th April), was The Future of Brands, where Richard Robinson, Managing Director of Oystercatchers interviewed Lex Bradshaw-Zanger at L’Oreal, on data and beauty tech: L’Oréal’s third wave of marketing transformation. 

The Future of Brands, is an essential event for marketers to stay ahead in the rapidly evolving world of brand marketing and advertising, with learnings from some of the most respected experts in the industry.

In conversation with Richard Robinson, Manging Director of Oystercatchers, Lex Bradshaw-Zanger, Chief Marketing and Digital Officer at L’Oréal, delved into the brand’s journey into marketing transformation, exploring the tools, technologies, and people skills that L’Oréal has implemented to stay ahead of the digital transformation game and make a positive impact on their marketing. They also talked about how a data-driven culture is at the core of the business, enabling them to better understand their consumers. The discussion further covered what the senior leadership teams do to drive transformation, and shared what the future holds for the next phase of transformation.

To find out more about The Future of Brands, click here