Dr. Martens celebrates the unique connections people forge with their boots in a new campaign by creative agency ACNE. The campaign surfaces stories from a wide variety of Dr. Martens wearers from all over the world and all walks of life.
After an extensive global community search, which included an open call and a deep dive into the brand’s social channels, ACNE shortlisted an eclectic cast of real Dr. Martens wearers to create a tapestry of personal stories, memories and anecdotes spearheaded by three ‘hero’ wearers: Elijah, Sarah and Jai. The stories range from individuals who are infatuated with the brand, having hundreds of pairs in every colour/style, to others who have worn the very same pair for years on end.
This campaign is an honest reflection of all the diverse things that real people have done and experienced over the years with DMs on their feet.
“Growing up in Camden market, working with DM’s was a really special one. The passion and energy everyone brought to the process is really proof of how meaningful great products can be. The range of stories, adventures and lived experiences we tapped into was truly humbling and a joy to bring to screen.” Margot Bowman, Director
“This campaign was about getting real stories from real wearers from all walks of life. We spoke to people about their own unique stories, with their Docs from all across the globe. It was an honour to celebrate just how many feet this iconic brand has been on over the years.” Tom Loveless, Creative Director, ACNE
Find out more on ACNE London.