Captain Morgan’s biggest ever global responsible drinking campaign calls on people around the world to ‘Enjoy Slow’ and celebrates drinking in moderation

Captain Morgan is today unveiling its biggest ever global responsible drinking campaign in partnership with multi-award-winning singer, songwriter and rapper Bree Runway, calling on people around the world to ‘Enjoy Slow’ and moderate their drinking.

Following the launch of Captain Morgan’s Spice On campaign in Summer 2022, the latest global campaign features Bree Runway and her smooth, slow jam remix of 90’s track, ‘Rhythm of the Night’; encouraging people to sip slowly.

The up-tempo song was chosen not only for its significance as one of the most prominent dance classics of the 90s, but also for its lyrics. Echoing the words, this is the rhythm of the night, ‘Enjoy Slow’ encourages drinkers to set their own pace and not be afraid to say no to a drink or another round. The ambition is to normalise moderation in social settings as aspirational and fun, contributing towards Diageo’s Spirit of Progress ambition of reaching 1 billion consumers with moderation messages by 2030.

Having risen to fame and burst onto the music scene with her own spin on iconic anthems, Bree Runway has been nominated for Best New International Act as well as the Brits Rising Star award and in November last year, appeared on the cover of Rolling Stone magazine in the UK. Her unique genre bending style has given the party track a laid-back feel, reimagining it for a new audience.

Find out more on Virtue.