Pablo London’s new campaign with DFS – “The Animal Thingdom” – encourages people to unlock their individuality by celebrating the rich varieties of personalities that sit behind people’s ‘thing’.

To get across the message that everyone has a thing, even animals, DFS takes viewers into these critters’ not-so-natural habitats and shows off the sofas that define their unique style.

This is the latest campaign based on DFS’ platform ‘What’s Your Thing?’, which celebrates the idea that there’s no right or wrong when it comes to individual tastes & styles, and promises that DFS will inspire and help people to be confident in finding their ‘thing’.

Read more on Pablo London.