Crisp ‘N Dry “Crisp ‘N Dry N…”

The cooking oil brand has released a TV ad with an upbeat soundtrack aimed at younger home cooks.

Emphasising the “N” in the brand name, the campaign demonstrates the oil’s versatility in terms of cooking styles and the variety of food that people can make with it. The idea is that a new generation of home cooks need a cooking oil that can be used for every meal time, rather than just deep fat frying.

The TV and BVOD ad is airing in continuity breaks on ITV, with the break announcers remarking on how catchy the soundtrack is, during James Martin’s Saturday Morning on 11 May and This Morning on 17 May.

The work was directed by Jocelyn Anquetil through Pulse Films and features an original soundtrack composed by The Hogan.

Find out more on Lucky Generals.