The Corner London today announces its second campaign for global bike brand Cannondale, revealing the first bike out of the LAB71 collection – the all-new LAB71 SuperSix EVO. Launched last month, LAB71 is Cannondale’s ultra-premium tier of products, the highest expression of craftsmanship and the culmination of more than fifty years of cycling innovation and design.
Introduced more than a decade ago, SuperSix EVO has remained a pillar of Cannondale and the pro peloton, consistently representing the pinnacle of road racing innovation. The 2023 SuperSix EVO sets the benchmark for speed and performance higher than ever before. With an astonishingly low weight and revolutionary aerodynamic features, the LAB71 SuperSix EVO is not just one of the fastest lightweight road bikes out there, it is one of the fastest road bikes ever made.
Rolling out across social, digital, print and POS, the LAB71 SuperSix EVO will be causing a stir among bike fanatics across the world who will be keen to get across all the details. Light or fast? Now they won’t have to choose.
This is the first of several products which will be launched under the LAB71 umbrella.
Tom Ewart, Founder and Chief Creative Officer at The Corner comments:
“Fresh out of LAB71, and weighing in at just 6.8kg, their SuperSix EVO is Cannondale’s fastest, lightweight bike ever. Seeing is believing, It’s more than just a bike, it’s like a carbon sculpture, which reminded me of something Michelangelo once said about ‘David’: ‘I saw the angel in the marble and carved until I set him free.’ ”
Find out more on The Corner