In their first work for SlimFast UK, Mother London has unveiled the brand’s new platform, ‘Oomph For Your Boomph’ through an upbeat music video, featuring BAFTA award winning TV personality and rapper Big Narstie with long time brand ambassador Kelly Brook.

Championing the extra Oomph (23 vitamins and minerals and 14g of protein) for your Boomph (making the most of life) you get with SlimFast, the new campaign has been created to help SlimFast evolve to being a modern brand that supports people achieving their weight management goals through nutritious products that fit their lifestyle.

Shot by grime music video director Matthew Walker and produced by Mother Studios the 90 second full length music video is a modernising step-change for the brand, which repositions SlimFast UK as a modern brand for all. The track is a remix of the new Big Narstie track, ‘Work Hard Play Hard’, which is inspired by the rapper’s well-documented journey to improved health.

SlimFast’s low calorie nutritious fuel is packed with vitamins and minerals and protein, meaning more fun and more vitality. These qualities are showcased throughout the high-octane campaign, which will air on SlimFast owned media channels, with a TV campaign kicking off on 14th May with 30 and 20 second advertisements. This will run for eight weeks and will be supported with a paid social media campaign.

Find out more on Mother London.