Today, Boots celebrates the arrival of the British summer with the launch of its biggest ever summer campaign, called ‘Perfectly Imperfect.’

The brand campaign recognises our ability to find the joy in every British summer scenario and highlights the strength and resilience of the nation; prepared for any weather, obstacle, or delay. Whether you’re jetting off overseas, embracing the staycation, or looking for an everyday adventure with the family, Boots has you covered.

The film tells the story of a perfect British summer’s day at a lido, from the perspective of a wasp. As the camera ducks and dives to mimic the wasp’s movement, we are introduced to a variety of scenarios where families and friends are enjoying their day out – with a few mishaps along the way. From the dad saving the day with his Boots first aid kit, to the girl fending off her hay fever-induced sneezes with her trusty Boots Nasal Spray Powder, we see how, no matter what scenario you find yourself in, Boots is with you, for life.

Pete Markey, Chief Marketing Officer at Boots comments: “At Boots, we want to celebrate the perfectly imperfect moments and this summer we are encouraging people to embrace the simpler, smaller pleasures and those authentic moments which make British summer. With our extensive range of summer essentials, healthcare and beauty products, Boots is with you through any situation that this summer might throw at you.”

Find out more on VMLY&R.