Travelodge, the UK’s first budget hotel brand, which operates over 580 hotels across the country, today launches a new multi-million pound integrated advertising campaign, which aims to celebrate Travelodge’s role in providing a brilliant base for important life occasions.

It showcases the company’s role as the ultimate enabler of the great value getaway, helping millions of people to get out there and do their thing, whether that is for business, or leisure, at a great price.

The advertising campaign, created by independent creative agency, isobel, uses a variety of real-life stories to showcase customers choosing Travelodge as their base from which to go out and celebrate a birthday; visit children at University; take a business trip or a staycation break; go to a concert or football match; visit family & friends or attend a colleague’s leaving party.

The TV ads feature two examples of everyday occasions that play on the complexities that we all go through in our everyday lives when planning travel trips. Using humour to showcase that Travelodge is the ideal base, the ads feature a girls birthday weekend getaway and a mum & dad planning to visit their son at Uni.

The ads also showcase the next generation Travelodge room.  By the end of 2023 – a quarter (25%) of all Travelodge UK rooms will be upgraded to this new design.

Find out more on isobel.