Missouri Creative, the London-based branding and design agency has revitalised Tinnitus UK in a bid to spread awareness of the condition.

Tinnitus UK (formerly known as the British Tinnitus Association) has been the leading charity for Tinnitus research since 1979. They’re the key support network for those living with the condition, drivers in facilitating and supporting research and an essential voice of authority in the prevention of tinnitus.

The condition affects 1 in 7 adults in the UK, ranging from a mild buzzing to sounds as loud as a jet engine. In the worst cases, those suffering with the condition find it severely impacts their quality of life and mental health. Tinnitus UK’s mission is to provide free support to those living with tinnitus, lead the charge for more investment in tinnitus research and to ultimately find a cure, and to work with healthcare professionals to ensure consistent, quality care.

Missouri was tasked by the British Tinnitus Association to refresh their brand identity, deliver a new name, tone of voice and visual identity that would reflect their expertise while propelling their reach to more people living with tinnitus.

Missouri conducted an in-depth nationwide immersion into the condition to establish the centre of gravity and to unite each area of operation within the charity. This process played a vital role in shaping the visual and verbal identities. The naming process was collaborative approach involving research with the charity’s stakeholders. Missouri recommended the name and strapline: ‘Tinnitus UK – Research, Support, Prevent’. The name puts tinnitus front and centre and the strapline is functional and provides clarity on the complex work that the organisation does.

This approach was a resounding winner in research and provided us the perfect springboard for the creative phase of the project.

The new verbal identity ‘Compassionate, Respected and Bold’ speaks to the multiple audiences that Tinnitus UK addresses: the scientific community, people with tinnitus, their families and potential donors.

The new Tinnitus UK visual identity communicates an approachable and engaging personality; an organisation that is collaborative and progressive. The logo displays the double ‘N’ in tinnitus to represent a soundwave and the disruption on sufferers’ daily lives. The ‘NN’ soundwave dynamic graphic asset can be used across touchpoints in different crops to add pace and interest to the brand’s visual language.

Find out more on Missouri Creative.