Iris has helped BRITA launch a new sustainability campaign with its long term charity partner, Whale & Dolphin Conservation, focused on educating children on the otherwise overlooked importance of whales.

The campaign included the launch of a new children’s book ‘The Whale Watchers’, written by best-selling children’s author, McFly bassist and environmental activist Dougie Poynter in collaboration with BRITA and Whale & Dolphin Conservation (WDC).

The story of  “The Whale Watchers” demonstrates how small sustainable changes at home and at school – such as reducing single-use plastic consumption – can lessen our impact on the planet at large. The story stems from research highlighting children’s increasing concern towards the environment – with 60% of young people feeling worried about the imminent destruction of the planet and over half feeling frightened by the future of humanity – and aims to guide young generations towards their role as climate allies.

This campaign is BRITA’s latest project with WDC, with both working alongside each other for the last five years to support sustainable behaviour change in the UK and, in turn, aid the conservation of the whale population.

Iris conducted campaign outreach through traditional and digital PR efforts on both talent owned and corporate pages. In addition, Iris worked closely with key talent Dougie Poynter. To generate a legacy impact of the campaign, BRITA will also launch a competition to design the most inspiring recycling bin to drive further engagement amongst schools. The top school will be rewarded with a £3,000 sustainability initiative prize with the winning design set to be featured on BRITA’s recycling bins around the country.

To find out more, visit Iris.