The Very Group, the parent company of digital retailer Very, has selected Zenith as its media agency of record.
Zenith will handle all media planning and buying for The Very Group, offering strategic direction on digital execution and retail media. They will also help accelerate the “Let’s make it sparkle” brand platform and supporting the company’s commercial growth objectives.
Jessica Myers, chief customer officer at Very Group, said on the appointment: “This has been such an inspiring process for us. We want to thank all the agencies who took part. We were humbled by the passion, energy, ingenuity and expertise we had the privilege to see throughout the process. Zenith really showed they know our core customers, have the right strategy to complement and amplify our brand platform to new heights, and have the expertise to support our broader business and strategic goals. We had great chemistry with the team throughout and we can’t wait to get started together.”
We are proud to have been part of this process and extend our congratulations to both teams.