BBH’s latest work for Tesco Mobile includes an out-of-home campaign explaining that the operator is offering free roaming in 48 destinations.

As Britons jet off to warmer climates for their summer holidays (delays and cancellations notwithstanding, of course) there’s often one thing that can hold them back – the language barrier.

Many are saved by a quick Google search, however, in a post-Brexit world roaming charges are back and lots of people face high mobile phone charges. So those hoping for their home comforts abroad need worry no more as with Tesco mobile they can search for things like: “Italiano for ketchup.”

This article was originally published by Campaign.