BBH’s quick tactical work for Weetabix went live only a day after the Lionesses won the Euros. With a hunch the team had the breakfast of champions, the ad went live first thing in the morning with ‘They had theirs’ hinting at Weetabix’s slogan, ‘Have you had yours?’

Brands are falling over themselves to mark the England women’s football team’s Euro 2022 final win over Germany.


Weetabix, which sponsors the FA’s Weetabix Wildcats initiative to get girls aged 5-11 involved in football, went with the irresistible line “They had theirs”.

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