Our Managing Director, Becky McKinlay, recently sat down with New Digital Age to discuss the evolving relationship between brands and agencies, the importance of transparency in consultancy models, and how marketing teams are navigating transformation.
In the interview, Becky reflects on Oystercatchers’ evolution from a search and selection specialist into a broader advisory business, helping brands make better decisions across agency relationships, capability models, in-housing and transformation.
She also addresses the scrutiny facing intermediaries in the market, setting out why Oystercatchers’ brand-funded model exists to remove conflicts of interest, and shares her advice on how to build stronger, more effective client-agency partnerships.
You can read the full article in New Digital Age here.