Marketing Week Mini MBA

Created by Professor Mark Ritson, one of the most influential voices in the industry, the Mini MBA series helps you stand out from the crowd across two courses: the Mini MBA in Marketing and the Mini MBA in Brand Management.

Both courses are 100% online and distil the core function of full MBA programmes into an easily digestible and thoroughly engaging 12-week course. Expect MBA level lectures, interactive Q&A sessions, applied case studies and challenging exams to test your knowledge.

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  • icon +79 NPS Over 90% of our alumni would recommend the course
  • icon 19,000 alumni have completed the course since its inauguration in 2016.
  • icon 90% of our students feel more effective at work and 94% feel more confident.

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The Mini MBA in
Marketing

The Mini MBA in Marketing is a CPD accredited course covering the same core marketing modules as leading MBA programmes and enables you to become a better marketer.

Over 15,000 marketers and professionals have completed the course since its inauguration in 2016 with overwhelmingly positive feedback across every intake and an average NPS score of +76.

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The Mini MBA in
Brand Management

The Mini MBA in Brand Management provides you with everything you need to become a fully trained brand manager, enabling you to take both your career and the success of the brands you run to the next level.

The course offers a complete brand planning process that you can apply to your own brand and a simulator that tests your new-found brand management skills in a fully realised, competitive online setting.

About Mark Ritson

Mark Ritson is a former Professor of Marketing at Melbourne Business School. He has a PhD in Marketing from Lancaster University and has taught at some of the world’s leading business schools, including MIT Sloan School of Management, London Business School and Melbourne Business School.

He has worked globally as a private marketing consultant for clients such as PepsiCo, Ericsson and Unilever. For thirteen years – from 2002 to 2015 – he served as in-house professor for LVMH, working in Europe with senior executives for brands like Louis Vuitton, Dom Perignon and Hennessy.

He has written a weekly column for Marketing Week for over a decade and has been judged the Business Columnist of the Year at the PPA Press Awards, the highest award for magazine journalism in the UK.

Our alumni

 

“Genuinely the best course or training of any sort that I’ve ever been enrolled on.”

Senior Marketing Manager,
SimplyHealth

 

“Even after module 1, I already noticed a difference in my style of working.”

Product Marketing Manager,
Volvo

 

“Do it. Mark Ritson is entertaining, informative and delivers the knowledge you don’t yet know that you need.”

Head of Brand Marketing & Campaigns,
Royal Opera House

 

“Worth every penny. It’s the best training I have ever had. Mark Ritson is inspiring. Do it!”

Head of Marketing,
Cath Kidson