Havas has unveiled its “Meaningful Brands Special Report: The Client-Agency Barometer,” a first-of-its-kind report examining how agencies can become more meaningful, long-term partners amid ongoing disruption brought on by the global pandemic, supply chain issues and shifts in technology and data.

Conducted in partnership with YouGov, the report is comprised of in-depth interviews and a wide-ranging quantitative study among more than 100 procurement decision makers in the US and UK. The Client-Agency Barometer paints a fascinating picture of the current state of how we work together, the depth of passion and commitment evident on both sides and the importance of transparency, understanding and talent to the future success of the industry.

Havas have asked the hard questions and we are really listening to the answers. A key finding from report found that; 56% of procurement professionals believe their agencies over promise and under deliver as they focus on innovation and transformation.

Read the full report here.