In the latest episode of the IPA New Business Diaries podcast, Cogent Managing Director Gareth Evans is joined by Becky McKinlay, MD at Oystercatchers. Together they explore all things new business, agency search and selection and how brands optimise their agency partnerships.
Becky discusses how the pitch process is evolving, the changing role of CMOs and intermediaries, and also uncovers some triggers that prompt brands to start agency searches.
You can listen to the full podcast below.