In a new campaign from Uber Eats in the UK to help recognise our customers who are observing the holy month of Ramadan, Uber Eats will be deploying a new dynamic ATL campaign across major UK cities.

The striking creative puts food front and centre, highlighting different signature iftar dishes, popular with Muslim communities across the UK and from different global Islamic regions which include watermelon, fattoush, sheesh and dates.

Each Iftar begins at slightly different times depending on location and the date (BST incoming), Uber Eats new dynamic digital OOH will reflect this. Each day OOH will be updated with the new sunset timings for every specific location.

Can Akar, Head of EMEA Marketing at Uber: “Our new Ramadan campaign creative not only celebrates the amazing dishes that are at the heart of Iftar dinners but also but also reminds our Muslim customers with date and city-specific Iftar times so they can schedule their deliveries for enjoying delicious Iftar meals”.

Find out more on Mother London.