Introducing what should be evening’s primetime event: dinner. Gousto launches the second instalment of Steal the Show brand campaign to help put Gousto’s delicious recipes at the forefront of minds.
The new campaign, devised by Mother London and media by the7stars, continues the blockbuster theme, showing scenes from a courtroom drama in which the dramatic performances on screen are overshadowed by the gastronomic marvel in the real world kitchen beyond the TV.
Oli Rimoldi & Anthony Montagne, Creative Directors at Mother said: “Over the past few years, the question of ‘what’s for dinner?’ has been overshadowed by ‘what shall we watch?’ Gousto’s Steal the Show campaign gives dinner its rightful place back as the evening’s headline attraction. This second blockbuster TV commercial of this campaign plays out as a courtroom drama in which the dramatic performances on screen are overshadowed by the gastronomic marvel in the kitchen beyond the TV, interrupting the impassioned speech of the defence attorney.”
Anna Greene, VP Brand, Insights & Strategy at Gousto commented: “Gousto brings unrivalled choice and culinary inspiration to kitchens up and down the UK. With over 250+ show-stopping recipes to choose from every month – the latest instalment of our ‘steal the show’ campaign proves even the heat of courtroom drama is no match for the culinary delights happening in the kitchen. Gousto isn’t just winning in the recipe box category, we’re staking a claim on being the UK’s most loved way to eat dinner.”
Find out more on Mother London.