In Trainline’s new campaign by Mother London, they wanted to celebrate one of the things we can all do to make a difference; take the train instead of a car or plane and then proudly say ‘I Came By Train.’ The campaign launches with OOH and a music video by the one and only Craig David.

The campaign includes a fresh track called Better Days, performed by David, to herald its “I came by train” brand platform.

The track is accompanied by a music video in stylised animation, produced and directed by Golden Wolf at Stink.

It features David travelling by train, through a series of landscapes, which in turn raises awareness of climate emergency.

A series of out-of-home executions support the film and highlight some of the more sustainable reasons people may opt to travel by train, each ending with the line: “Train travel is 7x less polluting than planes.”

Find out more on Mother London.