Barclays Appoints Omnicom to Lead Customer Marketing and B2B Strategies
Barclays has appointed Omnicom Group to handle customer marketing, B2B operations, and production for its Barclays UK and Barclaycard brands. The process, which began in April last year, was managed by Oystercatchers. The new partnership will be led by Rapp and OMD UK, marking a strategic step in Barclays’ marketing and communications efforts.