Bonne Maman, maker of sweet spreads, chilled desserts and fruit yoghurts has appointed BMB as its long-term partner and creative agency of record in the UK.  A pitch with undisclosed agencies was managed by Oystercatchers.

A series of through the line advertising briefs are planned across the Bonne Maman product portfolio aimed at raising awareness and communicating the delicious taste of the simple, natural ingredients.

Jason Cobbold, CEO, BMB adds: “For almost 40 years Bonne Maman has graced tables in the UK. This brand is truly unique and authentic with strong values to always provide simple and good quality ingredients. We can’t wait to help with the next chapter of its growth.”

Bonne Maman is part of Andros UK.

This article was originally published in LLBOnline.