Category: Oystercatchers Latest - Page 4

Creating Winning Chemistry

By Andy Bargery.

Not All Intermediaries Are Created Equal

By Becky McKinlay.

My Agency Isn’t Performing: Shall we go to Pitch?

How exploring your ways of working can be more impactful than going to pitch As a leading intermediary, we regularly hear the lament from brand side marketers that their agency isn’t performing. If the wheels have fallen off your marketing plan and your KPIs are looking sadder than July’s weather forecast, it’s often your agency(ies) […]

The Very Group appoints Zenith as media agency of record

The Very Group, the parent company of digital retailer Very, has selected Zenith as its media agency of record. Zenith will handle all media planning and buying for The Very Group, offering strategic direction on digital execution and retail media. They will also help accelerate the “Let’s make it sparkle” brand platform and supporting the […]

Becky McKinlay Named Managing Director of Oystercatchers on a permanent basis

Becky will continue to lead across Oystercatchers’ market-leading portfolio of services; Agency Search and Selection, operational excellence, and training for the intermediary’s roster of high-profile clients. In addition to developing the Oystercatchers Club for agencies, the company will launch additional complementary services to help clients maximise their partnerships and supercharge their marketing. Becky brings extensive […]

Reflections from Cannes: Client Growth, American Influence, and Meaningful Learning

By Becky McKinlay, Interim Managing Director, Oystercatchers

Navigating the challenges of integrated media planning and buying

We all know what a huge opportunity international expansion is for a business — it’s a no-brainer for growth. New markets, diversified revenue, global recognition — it’s the dream. This article originally published by Rocketmill, explores what we learned from Advertising Week Europe. But, like many things in business, the reality is never as simple as […]

Top marketers on navigating growth in a low-growth environment

Senior marketers from Guinness, Three UK and Warner Music discuss their shared growth challenges, despite working in contrasting sectors. This article was originally published on Marketing Week. The UK’s tough economic climate is news to no one, and while green shoots are perhaps beginning to emerge, marketers are still tackling the problem of driving growth in […]

Investing in Creativity to accelerate Brand Impact

Andy Bargery, Client Director at Oystercatchers discusses the importance of investing in creativity and how a skilled agency partner can help in a brand’s quest to drive creative excellence. Does creativity build business results for brands? You bet it does, and that’s no secret. But how do you go about delivering truly great creative? Creative […]

Becky McKinlay joins Oystercatchers as Interim Managing Director

Oystercatchers are delighted to announce the appointment of Becky McKinlay into the newly created position of Interim Managing Director of Oystercatchers. Becky joins Oystercatchers from Alpha Grid (part of the Financial Times Group), where she was Managing Director for creative content and the storytelling studio. She has worked in both client side and agency roles […]