Oystercatchers Latest

Navigating the challenges of integrated media planning and buying

We all know what a huge opportunity international expansion is for a business — it’s a no-brainer for growth. New markets, diversified revenue, global recognition — it’s the dream. This article originally published by Rocketmill, explores what we learned from Advertising Week Europe. But, like many things in business, the reality is never as simple as […]

Top marketers on navigating growth in a low-growth environment

Senior marketers from Guinness, Three UK and Warner Music discuss their shared growth challenges, despite working in contrasting sectors.  This article was originally published on Marketing Week. The UK’s tough economic climate is news to no one, and while green shoots are perhaps beginning to emerge, marketers are still tackling the problem of driving growth in […]

Investing in Creativity to accelerate Brand Impact

Andy Bargery, Client Director at Oystercatchers discusses the importance of investing in creativity and how a skilled agency partner can help in a brand’s quest to drive creative excellence. Does creativity build business results for brands? You bet it does, and that’s no secret. But how do you go about delivering truly great creative? Creative […]

Becky McKinlay joins Oystercatchers as Interim Managing Director

Oystercatchers are delighted to announce the appointment of Becky McKinlay into the newly created position of Interim Managing Director of Oystercatchers. Becky joins Oystercatchers from Alpha Grid (part of the Financial Times Group), where she was Managing Director for creative content and the storytelling studio. She has worked in both client side and agency roles […]

The X-Series: What’s Keeping CMOs Awake at Night?

The Oystercatchers team had the pleasure of hosting New Business and Marketing Teams from our Oystercatcher Club member agencies for our latest X-Series event, featuring Russell Parsons, Marketing Editor of Marketing Week, discussing the pressing concerns keeping CMOs awake at night. Led by Club Manager Ludo Graham, Russell delved into the challenges confronting brand marketers […]

Marketing won’t change’: Top marketers on the evolving CMO role

Oystercatchers’ first Club Evening of 2024 featured CMOs from Channel 4, Chelsea Football Club, Octopus Energy and the CEO of IPG Mediabrands discuss the trends impacting marketing’s top job, from reputational control to growth and tenure. This article was originally published on Marketing Week. Discussing how the CMO role is changing is a hot topic for […]

How to find your perfect advertising agency

This article was originally published on Rocket Fuel. Finding the right agency partner for you and building a strong working relationship with them is one of the most important parts of delivering effective creative that can drive your next stage of profitable growth. For a scale-up, you might be embarking on a relationship with an […]

Pitching In 2024: How is the pitch process going to change this year?

This article was originally published by Creative Salon. 2024 is forecast to be a turbulent year in terms of new business pitching, with the economy still in crisis the drama won’t subside anytime soon. And the nature of pitching itself is changing. Potential shifts could include a return to more face-to-face interactions, streamlining the process […]

The Future of Marketing: what’s on the horizon for 2024?

Our final Club Evening of the year focussed on The Future of Marketing where our expert panel including Jane Stiller, CMO of ITV, Kerttu Inkeroinen, Marketing and E-Commerce Director at Lucky Saint, Steve Challouma, Chief Marketing Officer at Nomad Foods, and Michelle Spillane, Managing Director, Marketing at Paddy Power shared what’s on the horizon for […]

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