Annie Mallin, Programme Manager at Oystercatchers, looks at the lessons that brands and agencies can learn from and adopt after the viral BRAT summer campaign. Charli XCX’s BRAT campaign was not just a summer sensation—it was a sophisticated exercise in navigating the chaotic waters of contemporary marketing. What began as the title of her latest […]
Becky McKinlay, Managing Director of Oystercatchers, explores 10 reasons why clients use intermediaries and how they can deliver value to your brand. Last week, we covered that ‘intermediary’ might not be the best word to describe our services. It wouldn’t be much of a market or an industry that survived over many years if all […]
By Becky McKinlay.
How exploring your ways of working can be more impactful than going to pitch As a leading intermediary, we regularly hear the lament from brand side marketers that their agency isn’t performing. If the wheels have fallen off your marketing plan and your KPIs are looking sadder than July’s weather forecast, it’s often your agency(ies) […]
The Very Group, the parent company of digital retailer Very, has selected Zenith as its media agency of record. Zenith will handle all media planning and buying for The Very Group, offering strategic direction on digital execution and retail media. They will also help accelerate the “Let’s make it sparkle” brand platform and supporting the […]
