FCB London has launched a new campaign for Andrex, urging the public to get comfortable around bathroom habits. Through humour and relatable scenarios, they’re transforming embarrassment into comfort, promoting healthier lifestyles and awareness with Andrex.

For something we all have to do, going to the toilet causes embarrassment for far too many people.

As a nation, we’re so crippled by toileting anxieties that we avoid going away from home, we avoid addressing obvious bowel issues, and we even avoid looking at our own poo. As a result, we’re unnecessarily suffering, from walking around with abdominal discomfort, to kids not being properly toilet trained and most alarmingly, a disproportionate number of deaths from bowel cancer as people ignore obvious signs.

Andrex, the UK’s leading brand of toilet paper, couldn’t stay on the sidelines any longer. That‘s why we created ‘Get Comfortable’, a platform that challenges the taboos and uptight attitudes of the British public, encouraging the nation to flush their inhibitions away.

By leveraging humour and real-life scenarios, we wanted to shift the narrative from toilet embarrassment to openness, promoting healthier toilet habits and attitudes as a result.

Find out more on FCB London.